Think about what the digital camera has done to the average picture taker. In the "old days" of film you had to be selective with the pictures you took as film was expensive and you only had 24-36 pictures at your disposal (unless you were carrying extra rolls of film). Once the roll was done you had it developed and hoped for around 70% of the pictures on the roll to result in a quality photo. As you gained experience you slowly became a better and better picture taker, learning through trial and error what environmental factors drove the quality of your photos. Even without the ability to instantly receive feedback on the picture quality your average quality photo per roll percentage grew to around 90%. As a picture taker, you were forced by the limitations of your technology to become better if you wanted to increase quality, reduce cost, and avoid the opportunity cost of not capturing those "once in a lifetime" moments.
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Brian Steel
Performark-
0 comments 1,641 readsPosted on 2008-07-16
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0 comments 1,781 readsPosted on 2008-06-27
You scored 100 three times in a row!
So, what exactly does that tell us about you? Well, if the three scores represented golf, bowling, and an IQ test it would mean you are potentially one of the following:
- Of almost average intelligence and not very physically talented
- Of almost average intelligence, a 7 handicap golfer who played a US Open course from the back tees on a windy day, and a first time bowler
- A poor IQ tester and a beginner at golf and bowling
- A relatively gifted 5-year old or 100-year old
The point being, a score, even when put in context of an "event" or combination of "events" does not provide the insight and actionable information required to make decisions or predict future behavior and outcomes. In the above scenario the individual who scored 100 three times could range in age from 5-100, could be a pro athlete or uncoordinated couch potato, and may have any number of careers that range...
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2 comments 2,880 readsPosted on 2008-06-18
If your dream home is 5 miles from the nearest paved road, what would the true cost be to purchase and get "value" from a Ferrari? Well, if getting "value" from a Ferrari is taking advantage of the handling, acceleration, and car's appearance the rough up front cost for the Ferrari would be as follows:
* Ferrari = $250,000
* 5 miles of pavement = $4,000,000After you have made the up-front investment your maintenance costs per year would then kick in:
* Ferrari = $12,500 per year
* 5 miles pavement = $100,000 per yearThe point being:
- No one with 5-miles of dirt road outside their front door would consider buying the Ferrari without first considering the cost and time associated with building a new road.
- The cost of the Ferrari pales in comparison to the cost of the infrastructure (road) that will enable you to take advantage of what the Ferrari has to offer.
- Ongoing maintenance of both the...
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3 comments 4,121 readsPosted on 2008-06-13
Some weeks come and go without major, or even minor revelations, and some weeks have the those exhilarating and sometimes humbling "A-Ha!" moments in them. Those moments that expose a simple truth & basic solution to a problem that we have created complex, and often times expensive, solutions for. (Picture the expensive and complex wine opener, can opener, or bottle opener in your kitchen that does not work as well as the basic opener you have had for 20 years and cost 1/10th the price of the “fancy” new one)
This week for me, offered one such A-Ha!. This may be an A-Ha you realized long ago, but none the less it is a basic solution that has been ducked, dodged, and avoided by almost everyone at the front end of lead lifecycle management for the past decade (since about the time much more complex, and often costly, solutions have become en vogue)
The "A-Ha!": If we want to know if a targeted account and contact is a fit for our products & services we should...
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