In early December, Microsoft introduced the long-awaited update to its CRM solution, along with a new brand for its business systems, Microsoft Dynamics. Just before the official release, CRMGuru founder Bob Thompson spoke with Brad Wilson, the company's general manager for Microsoft Dynamics CRM, about the new release, the new brand and the company's approach to the market.
This Inside Scoop interview, which was recorded Nov. 10, 2005, was edited for clarity.
Bob Thompson
I'd like to welcome to our Inside Scoop program today Brad Wilson, who is general manager for Microsoft CRM. Our topic will be Microsoft CRM strategy and how it fits into Microsoft's overall game plan. I'm sure we're going to touch on a number of things that will be interesting to our CRMGuru members, including their game plan in the SMB market and on-demand. So without further ado, Brad, I'd like to welcome you to our program. Thanks...
This Inside Scoop interview, which was recorded Nov. 10, 2005, was edited for clarity.
Bob Thompson
I'd like to welcome to our Inside Scoop program today Brad Wilson, who is general manager for Microsoft CRM. Our topic will be Microsoft CRM strategy and how it fits into Microsoft's overall game plan. I'm sure we're going to touch on a number of things that will be interesting to our CRMGuru members, including their game plan in the SMB market and on-demand. So without further ado, Brad, I'd like to welcome you to our program. Thanks...
