Businesses, to succeed, need to have a deep understanding of their customers. Businesses now have unprecedented access to a wide variety of different types of customer data from which to gain customer insights. The intelligent use (e.g., analysis, dissemination) of this data can help businesses deliver a better customer experience both at the group level and at the individual level.
I had the opportunity to interview Mark Myers of IBM to learn more about how different sources of customer information can be used to provide a 360° view of the customer. Mark is the Senior Product Marketing Manager of InfoSphere Data Explorer for IBM. You can see the interview below in the Google Hangout recording. In this brief interview, I asked Mark these five questions: