Last week I enjoyed attending Medallia's Best Practices Forum, the annual customer conference for the provider of Customer Feedback Management Solutions.
Medallia is an interesting story, having climbed into a leadership position in the EFM industry in the past few years. Now the company is approaching 300 employees, has opened offices in London and Buenos Aries, and launched an Institute for CX certification. A recent $35 million investment from Sequoia Capital will be used to build out its platform and expand its market presence.
Medallia is probably best known for its work in the hospitality industry, but in recent years it has scored some big wins in retail, high tech...






Last week I attended my second 