There are a number of social group theory models which can be applied to the online community building, to teach us about how groups go through stages of bonding. Cog’s Ladder in particular provides insight into what are fairly predictable steps groups go through as they develop towards maturity.
The Cog’s ladder model of group development was published by George Charrier in 1972, and was intended to help managers at Procter & Gamble to improve efficiency in their work force by clarifying the dynamics of their teams of staff. The theory is that once a group is formed, it goes through 5 stages before reaching full maturity, which for a Community Manager means a...











