Bruce Kasanoff

Disruptive innovation will push your company to more precisely segment its customers and then develop new services for each segment. The opportunities to do so are so immense, it can be paralyzing.

The Three Levels of Innovation framework provides a straightforward way to start thinking about what services your company could customize for its customers. It identifies three categories of variables:

1.) Customer Location: In many, but not all, circumstances, knowing a customer’s precise location creates the opportunity to provide customized services. You can either think of location in general (i.e. “Boston”) or specific (“headed southwest at 1.1...

Here’s a fascinating comment by Doc Searls, in response to a post by VC Fred Wilson. First, Doc’s reaction:

What he is saying is that he (and his colleagues christina et al) are seeing an “un-coupling” of the aggregated work model – the internet is presenting ways for people to be less and less inclined to seek commercial shelter in groups – and more and more inclined to stand alone, and claim their own commercial territory and all that comes with that.

Here’s the original post.

I see signs of this everywhere. Innovation is coming from app developers, high school kids, retirees....

Your mission, Jim, should you choose to accept it.

Jim, you know the drill. Press the button above, and listen to your message, then read the top secret information below.

Our operatives have been unable to get the information they require from eight major companies: DirecTV...

“Dad, what happened to all the big companies?”

Ralph looked down at his 3rd grade son, Dan. They were waiting on a subway platform and had 103 seconds before the F train pulled in. They were perfectly positioned to board the third car, where the temperature was a perfect 70 degrees and plenty of seats were available.

“You mean like HP, GE and Citigroup?”

Dan shrugged. “I dunno. My teacher says companies used to have hundreds of thousands of employees, and they used to be really, really slow to change.”

“That’s true,” said Ralph. He thought for a second, noticing the data feed running across his glasses. 72 seconds. “I guess they got Pachubed. Too much innovation, too fast.”

Dan looked confused. “How could Pachube hurt anyone? It’s just an easy way to know stuff.”

Just. Ralph smiled. Pachube had unleashed a torrent of data collected by billions, perhap trillions, of sensors. It let anyone with a little knowledge and initiative put data to...