Gary BembridgeGary Bembridge Unleashed
0 comments 1,488 readsPosted on 2012-09-14
0 comments 1,716 readsPosted on 2012-08-21
Why David Rudisha & Andrew Osagie Proved Focusing on Improving Your Brand's "Personal Best" Results is Risky0 comments 923 readsPosted on 2012-08-14Every brand owner has to make 100% sure that they are focused on beating the market. Not their personal best. A mistake that too many make.This is a topic I am very passionate about. Previously I wrote on the topic in “Rebecca Adlington wins a Bronze Medal in London 2012 by swimming FASTER than when she won a Gold in Beijing. A lesson for every marketer?”This is the Lesson that the London 2012 Olympics Men’s 800 Metre Final Proved: The Last Man would have won Gold 3x Previously.It was...
0 comments 1,075 readsPosted on 2012-08-07
Access to the Internet is moving more and more mobile everyday. Not a surprise when most people have their mobile phone within an arm reach 24 hours of the day.This trend, though, is changing the nature of what people are doing, what they need and (importantly) how they access the Internet for information, shopping, entertainment and interacting with others.Facebook has been struggling with investor confidence ever since they listed, as it is clear that more and more people are using mobiles to access the site. They do not know yet how to fully generate revenue from that traffic, unlike when people access via a browser on a computer. I have previously written about this challenge that all brands and businesses face by the growth...
Rebecca Adlington wins a Bronze Medal in London 2012 by swimming FASTER than when she won a Gold in Beijing. A lesson for every marketer?0 comments 1,082 readsPosted on 2012-07-30
Rebecca Adlington, a Team GB swimmer in the London 2012 Olympics, won a Bronze medal last night as I write this in the 400 metres Freestyle race. She won Gold 4 years before in the Beijing Olympics.
Rebecca Adlington won a Bronze (i.e. came 3rd) by swimming FASTER than she had in Beijing when she won the Gold Medal.
Delivering an important lesson and parable for every business person, marketing and advertising person out there.
As I have written before in "You Cannot Win a Race By Standing Still", and "...
1 comments 1,349 readsPosted on 2012-07-19
Influence and Advocacy is a topic I have a great interest in.
So does just about every agency, brand owner - and individual who is active online.
Influence is seen as a key tool that brand owners need to tap into.
It is supposed to ensure that they get their brand messages out to people online through social media. They are hoping that they will get recommendations, and so sales as a result.
This is not a surprise: Consumers really trust recommendations.As I covered in "...
0 comments 2,705 readsPosted on 2012-07-01
In 1983, David Ogilvy wrote “I doubt if more than one campaign in a hundred contains a big idea”. Has that changed since then?
Ideas. That is what marketers hire and expect their communication agencies to crack for them. So why do we end up seeing so many brands and their ads lacking them?
Every brand needs a core "Big Idea". But so few still have them....
0 comments 1,819 readsPosted on 2012-06-29
0 comments 4,004 readsPosted on 2012-06-18
0 comments 1,994 readsPosted on 2012-06-13
I have written on the blog about how annoying and irritating adverts seem to be successful at driving business (click here to read my posting: Annoyingly annoying ads work! )
I was not suggesting that annoying people is a guarantee to be successful when creating advertising, but by understanding the reasons they work will help you create better communication.