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| Stuart Heritage Talking at BlogCampUK London |
Access to the Internet is moving more and more mobile everyday. Not a surprise when most people have their mobile phone within an arm reach 24 hours of the day.
Rebecca Adlington, a Team GB swimmer in the London 2012 Olympics, won a Bronze medal last night as I write this in the 400 metres Freestyle race. She won Gold 4 years before in the Beijing Olympics.
Rebecca Adlington won a Bronze (i.e. came 3rd) by swimming FASTER than she had in Beijing when she won the Gold Medal.
Delivering an important lesson and parable for every business person, marketing and advertising person out there.
As I have written before in "You Cannot Win a Race By Standing Still", and "...
Influence and Advocacy is a topic I have a great interest in.
So does just about every agency, brand owner - and individual who is active online.
Influence is seen as a key tool that brand owners need to tap into.
It is supposed to ensure that they get their brand messages out to people online through social media. They are hoping that they will get recommendations, and so sales as a result.
In 1983, David Ogilvy wrote “I doubt if more than one campaign in a hundred contains a big idea”. Has that changed since then?
Ideas. That is what marketers hire and expect their communication agencies to crack for them. So why do we end up seeing so many brands and their ads lacking them?
Every brand needs a core "Big Idea". But so few still have them....
The first thing that any piece of communication has to do is to stand out.
I have written on the blog about how annoying and irritating adverts seem to be successful at driving business (click here to read my posting: Annoyingly annoying ads work! )
I was not suggesting that annoying people is a guarantee to be successful when creating advertising, but by understanding the reasons they work will help you create better communication.
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