Blake Cahill

Visible Technologies

Blake Cahill is the Senior Vice President of Corporate Marketing for Visible Technologies. He is responsible for executing marketing strategies, thought leadership, and analyst relations to increase market and customer awareness for revenue growth.

Mobile Connectivity and Online Activities

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Posted on 2010-06-18

This latest report from comScore, Inc. not only shows the surging popularity of social networking on mobile devices, it also reinforces the idea that social is becoming more and more intertwined into our daily lives and activities. With the release of Apple’s iPhone 4, and an ever growing list of competing products, these numbers are sure to continue to grow. Continue reading to learn about the top activities these new internet devices are being used for everyday.

comScore, Inc. recently released a report on the fastest-growing mobile application and browser content categories based on data from its MobiLens service. The report found that social networking led as the top-gaining category for both application and browser access, confirming the surging popularity of this service on mobile devices. The study also found that accessing Bank...

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Social Marketing to the Hispanic Market

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Posted on 2010-06-07

An interesting report on social marketing to the Hispanic market care of friends at Hispanic PR Blog, Word-of-Mouth Marketing Association (WOMMA) and Hispanic Public Relations Association (HPRA). The guide features best practices and some great discussions for leading voices about current and upcoming trends related to Hispanic social media and marketing.

I know most of the clients that we work with are continuing to optimize and expand their best practices for listening and scaling engagement for English Social Business initiatives but adding Spanish to the mix is a key based on US demographics and an important ingredient for most Fortune 1000 brands that operate in the US.

Download the report here.

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Make that Five Laws of Social Business – Visible Technologies’ Take

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Posted on 2010-05-18

Last week at the SMASH Summit, Altimeter Group partner and friend of Visible Technologies Jeremiah Owyang delivered a compelling presentation: “Four Laws of Social Business.” While he introduced the four laws with the caveat that they are not the final word in social business, we believe he introduced helpful, actionable rules to the burgeoning social business frontier.

Before discussing Jeremiah’s exact rules of engagement, it’s important to remember why these rules have even come about and why it is increasingly important to incorporate social media into a sound enterprise strategy. More and more people are networking online – meaning many of their opinions, complements and concerns about brands are available for the public to see.

Businesses that have not yet taken advantage of the new media should...

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35% of the Fortune 500 are tweeting, are you?

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Posted on 2010-03-24

It is great to see such growth in social media use over the past year by the Fortune 500–not always quick to move as are smaller companies. Larger brands are beginning to see results that, in turn, allow them to expand and incorporate social media into more corporate programs. American Express is a great example, leveraging Twitter as a way to enter for a chance to win VIP tickets to Conan O’Brian’s sold out tour.

Hey @americanexpress I want to be with Coco in (insert city from list below). Pick me! http://bit.ly/bEUqsh #amexConan

So how have things changed in 2009 over 2008?

A longitudinal study from the University of Massachusetts Dartmouth Center for Marketing Research shows steady uptake of social media marketing activities by Fortune 500 companies,...

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The Truth about Tigers… and Reputations

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Posted on 2010-03-03

“A good name, like good will, is got by many actions and lost by one.” – Lord Jeffrey

Lord Jeffrey’s adage from the 19th century rings true today, particularly in the timely case of Tiger Woods, the golfing hero turned shamed adulterer. Since news broke of Tiger’s multiple extramarital affairs in the end of 2009, conversation about him has been almost universally disapproving and gossipy. With new content constantly churning out on Twitter, blogs and top newspapers and magazines, Tiger’s misdeeds continue to overshadow his successful golfing career – specifically his ‘Google juice,’ or search engine results. Even after his televised public apology, Tiger’s online reputation has been seriously damaged – leading to a potentially unalterable reputation crisis for the best golfer in the world.

Now more than ever, celebrities, public figures – and even brands – need to keep tabs on...

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