Diamond Candles is an e-commerce company located in Durham, North Carolina. The company makes 100% all-natural soy candles with a surprise ring hidden within every candle. Diamond Candles features a vibrant online community on its Facebook page of 236,000+ fans and is growing rapidly. This is an interview with Josh Beaty, Director of Social Marketing & Community, about using Facebook for “social selling.”
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In the customer lifecycle, the prospective customer begins to become aware and to form a picture of your company — hazy at first, then solidified by what they discover and experience. A lot of the information that customers absorb — and a lot of the opinions that customers form — are in place before any representative of your company has a personal interaction with that prospect.