Pope Benedict XVI sent his first tweet this week to launch News.va, developed by the Vatican’s Pontifical Council for Social Communications, aggregating content and links from Twitter, Facebook, Flickr, and YouTube; along with radio, TV, print, and other media outlets.
It is intriguing to compare two videos marking the papal tweet.
The first video shown here is the official piece from the Vatican’s YouTube channel. It is narrated in English, has been viewed 26,304 times and...
The literature suggests that, compared to face-to-face, the increased incidence of flaming when using computer-mediated communication is due to reductions in the transfer of social cues, which decrease individuals’ concern for social evaluation and fear of social sanctions or reprisals. When social identity and ingroup status are salient, computer mediation can decrease flaming because individuals focus their attention on the social context (and associated norms) rather than themselves.
Flaming, the subject of University of Houston professor Norman Johnson’s above sentiments, is unfortunately enhanced when internet communications involve anonymity. The difference between Facebook and the Warrior Forum is the former attaches your real name to everything you write and the latter does not. Whether or not one’s...
Brian Clark, Sonia Simone, Chris Brogan, and Darren Rowse — four bloggers that command speaking rates of thousands of dollars a day — are the brains behind the Third Tribe Marketing project.
Complete with monthly Q&A phone calls and audio transcripts of interviews, the site is predominantly an internet forum that costs you nearly $50 a month to participate. Thousands of bloggers and affiliate marketers belong. How many is unknown but Chris mentioned 2,000 on his blog last fall and the number likely increased since.
I joined the fray nine months ago after reading one too many articles by Kristi Hines on the benefits of joining the Third Tribe.
Creating a...
There is no denial that Mashable articles are trendy and to the point, but so are articles on Techcrunch, ReadWriteWeb, and the Business Insider. Whenever something newsworthy breaks, all four sites (and others) typically fight each other to be the first to publish that article. The sites also fight for the most amount of comments, retweets, and social shares.
Until now.
With the launch of Mashable Follow, the site sets itself apart from its competition — and pretty much every other blog out there — by requiring registration. If you want to read an article, go for it. But if you are inspired to add a comment (either to the author or an existing commentator), you must have either a Twitter or Facebook account and be willing to sign-in to...
Falling Skies, the new television miniseries with Steven Spielberg as executive producer, premiered on TNT with the promise of “limited commercial interruptions” courtesy of Hyundai.
That promise fell flat and hundreds (if not thousands) of TV watchers tweeted and facebooked their candor about why TNT failed.
[View the story "Responding to TNT commercials" on Storify]
...
There is a reason why dozens (if not hundreds) of residents don’t read the daily newspaper. There is a reason more people read it online than in print.
That reason, in part, is because of the lack of investigative and hard news reporting. Much of the news today is soft news, yesterday’s news, news that is so inconsequential that it is no wonder why people comment it is fluff.
This is not a rant against a particular daily rag but against all of them. Whether due to advertising or history, there is a reason why newspapers circulate daily and not weekly. Why do articles tend to answer the What? more frequently than the Why? Granted investigative reporting can not occur every 24 hours, but what about once a week?
In an article in the Columbia Journalism Review last fall, Dean Starkman compared newspaper reporters to hamsters on a wheel:
...Olivier Blanchard, Gini Dietrich, Todd Defren, and Kyle Lacy are among many bloggers whose blogs I visit and read regularly. Each writes about the intersect between social media and marketing — but there is a distinction that three blogs share with each other.
McDonald’s is on to something.
An interactive billboard in Stockholm, Sweden encourages participants to play a game to get a free drink. As long as you have a mobile device with GPS identification and the ability to visit a website, you can play.
You are never asked to like the company on Facebook or follow them on Twitter. The social networking icons are not flashed on the screen.
Is this a game changer in how brands market themselves with technology? Are Facebook and Twitter less important in 2011 as they were in 2009?
When none of the sessions at a recent nonprofit conference dealt with the two social networking sites, how crucial is their involvement in social marketing today? Geoff Livingston opines on the evolutionary change:
For some, there...
Walk into a butchery and ask for a cut of meat. You may be asked about thickness and weight, but the butcher will never respond, “Are you sure you want a cut of meat?”
Walk into a bakery and ask for a loaf of bread. You may be asked if you want it sliced or wrapped, but the baker will never respond, “Are you sure you want a loaf of bread?”
Walk into a candle stick store…
The fact is when you ask someone to give you something, you get it. You are rarely asked to repeat your question.
Yet that is what frequently occurs when you subscribe to an email newsletter. After requesting a newsletter on a website, observe the emailed response:
Why?
If the butcher doesn’t ask you to confirm...
The conclusion of a recent harmon.ie survey is virally spreading across the web into newspapers and blogs. All you need to do is run a Google search on the clause that the “proliferation of collaboration and social tools designed to increase productivity is actually costing businesses millions of dollars per year in lost productivity” to see over 2,600 matched results.
The Daily News of Newburyport, the local rag here, includes that quotation as part of an op-ed that surmises Facebook is a waste of time.
As if this is news.
It is not surprising this “lost productivity” adds up to $10,375 wasted annually by workers earning $30 an hour. Nor is it surprising businesses with 1,000 employees are seeing $10 million lost.
But before you block employee access to Facebook, take...
