Last week I was part of the panel for the Marketing Superhero webinar hosted by OnPath where we discussed how to create demand generation strategies for 2012. I chose to make my tip about Content Hubs.
A Content Hub is a content marketing program that takes full advantage of a bigger content asset to combine lead generation with lead nurturing and gain optimal value from your investment in content development.
A Content Hub serves to:
- Generate leads and/or engage prospects by providing a valuable, extended experience.
- Presents the topic in a variety of ways through a variety of channels that all lead back to the hub.
- Keeps marketers on point by focusing everything around one topic important to buyers.
Here's what a content hub looks like: