andrew_rudin

 

Perception is Reality

Andrew Rudin, Outside Technologies, Inc.
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Andrew (Andy) Rudin is Managing Principal of Outside Technologies, Inc., specializing in sales strategy for technology companies. He holds a master of science in management information technology from the McIntire School of Commerce, University of Virginia. You can send an email to arudin(at)outsidetechnologies(dot)com. Follow me on Twitter.

 
Member for 2 years 18 weeks
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Recent Posts
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     Jun. 30, 2009;
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    Think you can sell ice to Eskimos? What about making a sales pitch in front of strangers for toilet bowl cleaner, picture hooks, laundry detergent, or putty. Go ahead. Step right up. See if...
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     Jun. 19, 2009;
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    Do these sales tenets sound familiar? "Focus your efforts on reaching C-level executives." "Get in front of a decision maker." "Get around the gatekeeper!" "It's a numbers game. The more calls you...
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     Jun. 12, 2009;
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    Could an innovative combination of two commodity technologies—barcodes and cell phones—provide companies a propriety advantage? Samplesaint, Unilever, and Shoprite are betting it will, and they...
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     Jun. 1, 2009;
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    Are customer satisfaction surveys a fair and unbiased tool for for assigning employee bonuses? No, according to a study published in the Academy of Management Journal, An Examination of Whether and...
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     May. 21, 2009;
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    “An educated consumer is our best customer.” That slogan stood out when Sy Syms, CEO of Syms Corporation, said it in television ads in the 1980’s. Customer empowerment wasn’t a popular...
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     May. 12, 2009;
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    “Sell more, with fewer resources, faster. Oh, while you’re at it, bring me the broomstick of the Wicked Witch of the West.” How’s that for a challenge quartet? If you haven’t seen these...
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     May. 1, 2009;
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    Social media has permeated our personal lives so thoroughly that we hardly notice when a new technology tool chips away a little more of our privacy. But in sales and marketing, we embrace social...
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     Apr. 16, 2009;
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    This year CMG Partners, an East-coast based marketing strategy firm hosted a panel discussion entitled Why Good Products Fail & How to Improve the Go-to-Market Process. The face-to-face event...
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     Apr. 2, 2009;
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    Author Michael Korda said “great leaders are almost always great simplifiers who cut through argument, debate, and doubt to offer a solution everyone can understand and remember . . ....
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     Mar. 19, 2009;
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    “We want our salespeople to work as trusted advisors to our clients.” The VP of sales who shared that idea has a noble vision, and he’s not alone. Building customer trust is inseparably...