Amy Gesenhues

Amy Gesenhues

Autodemo LLC
  • 0 comments 7,448 reads
    Posted on 2009-11-10

    Successful businesses leverage several daily internal processes across multiple departments to keep everyone moving in a forward direction. From HR to accounting, there are established protocols in place to facilitate smooth and timely departmental functions. And yet, many businesses fail when it comes to the most important process opportunity of all…the process of managing clients.

    My organization produces automated demos; and, while the demos we produce are professional and generate the desired results, it is our process that keeps our clients returning over and over again. "Because of the consistent and predictable process, my team knew upfront what they were expected to do and when it needed to be completed. This structured process results in our demo projects being completed on time, every time," confirmed a marketing director for a leading healthcare software organization who has been involved in multiple projects with our firm.

    The process we leverage keeps...

  • 6 comments 9,023 reads
    Posted on 2008-03-28

    Earlier this week, Peter E. Cohan discussed the software industry's entry into the "era of auto-demo hell" defining most automated demos as, "dry, un-engaging and difficult to relate to."

    Yikes! What's a marketer to do with such a gloomy forecast?

    Fortunately, Mr. Cohan goes on to provide a few tips on creating auto-demos that don't feel like you're on a ride through Dante's Inferno. But the truth about auto-demos is that they are a crucial component to any software marketing strategy; and when created correctly, can be your most effective marketing tool.

    A professionally produced auto-demo can initiate your sales cycle and qualify leads without wasting your sales team's time on cold prospects. Auto-demos can benefit internally by reinforcing consistent messaging. Giving everyone a dynamic and engaging sales tool keeps everyone on the same page from customer service reps to...