A new marketing concept is conquering the Internet World right now. “CRM” is an acronym for Customer Relationship Management. That means a company can organize the clients relation service in a new way targeting as a goal to know more about the client’s needs and to act more to satisfy them.
For a specific company, to apply the Social CRM concept is to build first a special data base containing various information extracted from the conversations with the clients. This is a sophisticated process having as primary input data phone calls, feedback from forms, emails and letter complaints colligated with a distilled content from social websites like Facebook, Twitter, Linkedin, blogs, message boards and even news channels on the Net or print papers. It’s a hard work to do but is only the first step. The complete algorithm is composed from four terms defining four stages: Listen, Analyze, Relate and Act, the last being decizional.
