Today’s interview is with Neville Hobson, an entrepreneurial communications professional who has been blogging since 2002 and podcasting since 2005. This interview came about after Neville posted on his blog in the middle of December that he started blogging ten years ago. Following that post, I was thrilled when he...
Adrian SwinscoeRARE Business
0 comments 460 readsPosted on 2013-01-21
0 comments 546 readsPosted on 2013-01-14
Today’s interview is with Jacob Morgan, the Principal & Co-Founder of Chess Media Group, a management consulting and strategic advisory firm focused on collaboration. He has also authored of...
0 comments 822 readsPosted on 2013-01-11
I don’t know about you but I seem to be bumping into the idea of art in business a lot recently.
First, it was with Seth Godin last month when talking about his new book: You can’t make ‘Art’ if you are not willing to fail – Interview with Seth Godin on The Icarus Deception.
Next, there was this quote from Andy Warhol that I used in a workshop that I gave to a bunch of creative folks the other month:
“Making money is art, and...
Systems thinking, customer service and unlearning the way we do things – Interview with John Seddon of Vanguard0 comments 1,194 readsPosted on 2013-01-07
Back in November, I shared an interview with you called: Using systems thinking to improve customer satisfaction and employee engagement – Interview with Rob Brown of Aviva.
I met Rob at an event run by...
0 comments 409 readsPosted on 2013-01-04
Following my post on December 5th (When it comes to customer service, I’m a name not a number), I searched for a way of making Southern Water aware of my post and the issues that I faced.
I went to their website and contact page and to my surprise it was not immediately obvious how I could lodge a complaint. Yes, I could have called them but I didn’t want to speak to anyone given that I had just written done my experience. I did see a...
0 comments 1,368 readsPosted on 2012-12-31
The economy in the coming year will remain tight for pretty much everyone.
Given that and given that we are heading towards a new year, I wanted to ask you to consider something: look after, cherish and build the relationships that you have in your business, particularly with your customers.
In doing that we must think about the relationships that we actually have with our customers, the sort of relationships that we want to build with our customers and how we are going to do that. I wrote about this in a recent guest post (Back to Basics: 6 Steps for Excellent Customer Engagement) on...
0 comments 881 readsPosted on 2012-12-27
Content and inbound marketing is not new but is rising in importance for businesses of all sizes. To see some evidence of this, check out the Google Trends graphic below:
However, I also think that it reflects how we as customers, consumers and...
0 comments 329 readsPosted on 2012-12-20
I don’t own a Linn product but I do know of the quality of their products and that they have a loyal customer and fan base.
Linn make high value, high quality, hand-made and very specialised audio products for a very particular market, the...
We need more people to create things that connect with other people and make change happen – Interview with Seth Godin on The Icarus Deception0 comments 490 readsPosted on 2012-12-17
0 comments 636 readsPosted on 2012-12-15
In the wake of the collapse of Comet in the early part of November this year and the fact that we are in the run up to Christmas, I’ve been thinking about what seems to work within retail (and other industries) when it comes to pleasing customers and staying competitive.
Let’s compare Comet with Apple who, you could say, technically were in the same space (electronic retailers) and were partial competitors on the high street.
What struck me is how Comet seemed to have not shifted with the times and...