Adrian Swinscoe

photo credit: hunter.gatherer

A few days ago across at Marketing Pilgrim, Cynthia Boris wrote...

photo credit: canonsnapper

A couple of days ago I was asked to go and speak to a large financial services firm about engagement, both...

Given that we are just entering a new year I thought I would give a little reprise to something I wrote just over 12 months ago as I feel that it deserves repeating (The RARE Manifesto: What if….?). Are these the keys to building a business that has customer focus, that is profitable, growing and is a great place to work?

What if we lived in a world where all companies took care of their existing customers as well as new customers, where companies were trusted and liked, where doing business with a company was a good experience, where companies and their employees cared about their customers and each other?

What if we lived in a world where companies with customer focus like that were the rule, instead of the exception? What kind of world would that be?

photo credit: schnaars

Over the last few months, I’ve had quite a few people, mainly PR folks, reaching out to me as part of blogger outreach programmes for their clients. They’d like to tell me about their clients’ stories, successes and new ventures. Some of the...