Adrian SwinscoeRARE Business
0 comments 679 readsPosted on 2013-11-25
0 comments 593 readsPosted on 2013-11-22
Today’s interview is with Shep Hyken, a customer service expert, professional speaker and bestselling author who works with companies and organizations who want to build loyal relationships with their customers and employees. Shep has just published a new book: Amaze...
0 comments 222 readsPosted on 2013-11-18
Recently, I read an article on the BBC site about how UK Cabinet Office minister Oliver Letwin wants to transform a large amount of the UK’s public services, particularly the National Health Service (NHS), by studying how complaints are handled.
The article goes on to say that the Rt Hon Mr. Letwin believes that:
“instead of viewing them as a “danger,” complaints should be seen as a vital “mine” of information”.
When I read this it was like music to...
0 comments 398 readsPosted on 2013-11-15
Today’s interview is with Jim Dicso, President and Chief Revenue Officer of SundaySky, which has pioneered technology that allows firms to deliver personalised videos to their customers in real-time. This allows firms to lower costs, increase engagement and grow revenues. Jim agreed to talk to me about the cool things that...
Doing Well, Doing Good And Learning The Lesson Of The Orangutan – Interview with Ken Olisa of Restoration Partners0 comments 341 readsPosted on 2013-11-08
Today’s interview is with Ken Olisa OBE, who is the founder and Chairman of Restoration Partners, a boutique technology merchant bank that provides advice to technology firms. Restoration Partners, by their own admittance, shamelessly copy the traditional...
0 comments 1,022 readsPosted on 2013-11-04
There was a story in the press recently about Ryanair, one of Europe’s leading low-cost airlines, about how the CEO, Michael O’Leary, is going to start changing their culture to make them more customer friendly.
There seems to be a few reasons behind Mr O’Leary’s statement:
- Concerns from Ryanair’s shareholders that customer service issues are having a negative impact on sales;
- The fact that the readers of consumer magazine which recently voted Ryanair as the worst of Britain’s 100 biggest brands; and
- A story in Ireland’s Daily Mail that recounted the...
0 comments 268 readsPosted on 2013-11-01
0 comments 237 readsPosted on 2013-10-28
The other day a friend of mine made me aware of the video below. It’s quite funny, very much ‘tongue in cheek’ and worth a watch. In short, it compares how using good content marketing techniques can help blokes be more successful when chatting up girls.
Note: the video is part of a promotional campaign for The International Content Marketing Summit 2013 that is taking place on Weds 27th November at Old Billingsgate in London. You can find out more about the summit at...
0 comments 430 readsPosted on 2013-10-25
It Is A Mistake To Delegate The Responsibility Of Connecting With Your End Consumers To Someone Else0 comments 208 readsPosted on 2013-10-21I’ve been away on holiday for a few days and have just returned. Whilst I get back up to ‘speed’, I’m posting this piece that originally appeared on my Forbes.com column a couple of weeks ago as a follow to one of my recent interviews. I hope you enjoy it!
I recently had the pleasure of...