Adam Honig

Follow the light.

Memo to IT professionals: When it comes to CRM, do you want to begin the day troubleshooting your business’s ancient Siebel implementation? Or do you want to gain experience with the latest cloud-based technology, improving not just your morning outlook but also your career prospects?

Cloud jobs are hot. Market researcher IDC says that businesses are embracing the cloud because it lets...

What's the best way to give your sales program more spark?

Which sales automation trends are hot?

Many businesses have recently budgeted for their CRM programs. Now, of course, they need to apply those budgets, beginning by identifying the best capabilities and tools that will take their sales program to the next level. Accordingly, many ask us: “What’s our competition doing with CRM, and will it threaten our existence?”

Here are six of the hottest sales-project trends we’re seeing this year:

Is it time to rethink your approach to collaboration?

How have Twitter, Facebook, self-service communities and social media outlets changed the way your customer-facing teams collaborate?

To date, many businesses have already begun embracing social networks to help them attract and retain more customers, and to sell more products and services. To do that, businesses must ...

Can you hear your customers' cries for help?

With people spending more time than ever Facebooking, tweeting, and relying on online communities for products, services, and authoritative information, organizations naturally have begun asking: How do we turn social networks to our business advantage, especially when it comes to customer service?

Cue the emerging concept of social service — customer service, with a...