Panasonic adopted salesforce.com to more accurately forecast sales and to provide a single point of contact for all of its B2B customers.
Panasonic, one of the world’s largest electronic product manufacturers, last month announced the successful launch of its Salesforce.com implementation–on time, and on budget.
The CRM project, which Innoveer helped the company implement in nine months, is part of $105...
Just who is your company
monitoring via social networks?
All hail the Internet: Information that used to take months or weeks to disseminate can now be retrieved in real time, with minimal effort. Everything from layoffs or personnel changes to sales results and product information can be broadcast via Twitter–and received–almost instantaneously.
How things change. When I first started out as a sales guy, amassing information on prospects used to require phoning companies’...
Why invest in CRM? For starters, because you’ll see an average return of $5.60 for every $1 spent.
So says a recent study from Nucleus Research, based on a survey of 223 CRM decisions-makers. Interestingly, the study also found that mobile access to CRM applications increased salespeople’s productivity by 15%, while access to social capabilities improved their productivity by 12%.
“Given the significant ROI opportunity, all...
What’s the best way to make your marketing dollars go farther, faster?
Many businesses have recently budgeted for their CRM programs. Now, of course, they need to put those budgets to work. That begins by identifying the best capabilities and tools that will take their marketing program to the next level. Accordingly, many of our customers ask us: “What’s our competition doing with CRM, and how will it threaten our existence?”
Here are five of the hottest marketing project trends we’re seeing:
Discover what working with social media feels like.
Need to get your feet wet with social media?
Many executives know that their social business future involves connecting with customers via Facebook, Twitter, LinkedIn, and other social networks and online forums. But many of our customers have been asking us: exactly what does social network integration with our CRM software look like?
One of the best responses is simply to show people what’s possible....
Remember the good old days of customer service? From a technology perspective, life used to be pretty straightforward. All you had to do was upgrade Siebel every couple of years.
Now, of course, the CRM world is moving away from on-premise technology, and that’s provoked sharp questions from customer service managers, who want to know the best way forward. To judge by the flurry of inquiries that we’ve been receiving, many think that the time is now right to move their contact centers, wholesale, to the cloud.
To be sure, from a cost, reliability, manageability, and feature perspective, the cloud is now good enough to support any organization’s contact center. But what’s the best approach for maximizing your cloud contact center return on investment (ROI)? In particular, is it best to replace an on-...
Does the path to transforming your organization into a social business seem overwhelming? Then put the challenge in perspective: Facebook has 845 million active monthly users. If you could connect with even a fraction of them every day, how might that improve your business’s bottom line?
To help organizations “get social,” we here at Innoveer have created a five-part Social Business Framework, which identifies the business opportunities and best practices associated with using:
Follow the light.
Memo to IT professionals: When it comes to CRM, do you want to begin the day troubleshooting your business’s ancient Siebel implementation? Or do you want to gain experience with the latest cloud-based technology, improving not just your morning outlook but also your career prospects?
Cloud jobs are hot. Market researcher IDC says that businesses are embracing the cloud because it lets...
Watch where you learn your leadership lessons.
What’s with the canonization of Steve Jobs?
Without a doubt, many have been lauding his abusive management style. Efforts are no doubt already underway to create a...
What's the best way to give your sales program more spark?
Which sales automation trends are hot?
Many businesses have recently budgeted for their CRM programs. Now, of course, they need to apply those budgets, beginning by identifying the best capabilities and tools that will take their sales program to the next level. Accordingly, many ask us: “What’s our competition doing with CRM, and will it threaten our existence?”
Here are six of the hottest sales-project trends we’re seeing this year:
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