Alicia Brayboy

Lattice Engines

Alicia Brayboy is the Online Marketing Associate for Lattice Engines, a company specializing in B2B sales intelligence software, where she manages the company’s online community engagement. Prior to that, Alicia helped execute the social media strategies for SimpleTuition and IBM Rational. Alicia holds a B.S. in Advertising from the Boston University College of Communication.

CRM/SFA: More Benefits for Managers or for B2B Sales Reps?

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Posted on 2012-02-02

A few weeks ago, we wrote about the question of whether CRM provides more benefits to sales managers vs. sales reps.

We also shared this question in the Sales Ops Council (SOC)...

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5 Ways to Up Your Sales Game During the Holiday Season

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Posted on 2011-12-20

The holiday season is a good time to capture last-minute opportunities and reflect on strategies for success in 2012. Here are 5 tips we’ve compiled since Thanksgiving:

1. Get noticed during the holiday lull

Sales consultant, Mark Hunter, noted on his blog that “[Thanksgiving] is a great week to pick up new business customers who might never have found you otherwise, but suddenly fall into your lap because their existing supplier is too caught up on the holidays...

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B2B Sales in the Year 2020

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Posted on 2011-11-28
At the last Sales 2.0 conference, Social Strategies in a Social and Mobile World, Andrew Somosi (Lattice Engines) gave a presentation on what social selling really means for B2B sales. Our objective was to showcase facts and research on how actual sales professionals are engaging with social media to improve their productivity, and what companies can do to extend and enhance these existing efforts. A key theme was that there is a lot more room to infuse science into the art of sales. This then led Gerhard Gschwandtner, CEO of Selling Power, to engage with Andrew in a discussion on what the future of sales might look like.

Here are some of the questions that Gerhard raised for discussion:
- If science enables you to ‘predict’ what a company will need and when they will make a purchase, does the rep still...
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