Will Horton

Will Horton

PACE
Will Horton combines words, visuals and design into compelling materials for sales, marketing, and training. Working with PACE, Will has produced websites, sales tools, and training materials that have been deployed all over the world.
  • 0 comments 2,082 reads
    Posted on 2009-06-03

    While looking for “Sure Step” around the web, it appears that the need for children’s orthotics is stealing the thunder, somewhat, from the needs of Microsoft Dynamics partners. And while we don’t want to pick on the kiddos, here are a few useful links we’ve found digging deeper into the pile of search results.
    [list]
    [*]The Sure Step Partner Adoption Roadmap: Outlining key steps, roles and responsibilities for adopting Sure Step. Includes a useful assessment to help you determine your need for a process overhaul. Developed for Microsoft by PACE.
    [*] NAVigate Into Success : A blog dedicated to Dynamics NAV offers a review of the 2008 release of Sure Step. Includes a robust discussion that even Microsoft’s Aditya Mohan has contributed to.
    [*]Partner Source News : announces the features and improvements of the Spring 2009 upgrades to Sure Step. Of...

  • 0 comments 1,105 reads
    Posted on 2009-05-07

    An interview at CIO.com with Microsoft’s Chris Caren reveals that he and PACE both recognize the same issue in the CRM marketplace: user adoption.

    We view business applications—and I’d say this both applies to ERP and CRM—as long-existing categories of software that are woefully underutilized and underused inside of organizations….

    AMR did a poll and found on average about 10 percent of employees are licensed to use a business application, and of those 10 percent, only about half actually access the application as part of their job.

    Caren’s take is to increase the use of CRM and ERP by making these applications easier to use, and more broadly integrated into Microsoft Office, which is used by a much broader horizontal segment. In essence, they’re viewing this as an opportunity to expand the market for CRM.

    What’s interesting is that even though Microsoft developers can...

  • 1 comments 3,558 reads
    Posted on 2009-05-07

    A thoughtful post on Salespodder.com asks the question, “Has anyone ever mapped CRM adoption?” and wonders what the effectiveness of Salesforce.com’s “Adoption Dashboard” has been. Count us among those who would like to hear your answer.

    One trend that Salespodder makes clear is that CRM investments no longer have to be “big bets” - huge infrastructure investments that, once made, have enormous pressure from the CFO or CIO to justify.
    “Times have changed. Firms no longer pay huge sums upfront for software. The ability to ‘rent’ databases that require potentially no internal IT resource has meant many companies are trying a new system with every new regime, or even financial year, to pinpoint one that works for them. Of course, as the industry knows, none of the systems ends up working for them. CRM adoption is on the floor.”

    (Emphasis added)

    This has both good and bad connotations for CRM adoption - yes, there are lower costs of failure, but the high...