No one ever said that being a software company CEO is an easy job. The responsibilities are endless and you must constantly monitor every area of the organization, especially customer activity and the product roadmap. While technology can't solve all of a CEO's problems, the appropriate toolset, properly implemented, can go along way toward transforming a rocky road into a smooth highway with well-defined mile markers.
CRM's Limitations
For 13 years, I was the CEO of a very successful software company which targeted a specific vertical industry. We were an early and enthusiastic adopter of sales-focused CRM technology, which allowed our sales, marketing, and executive teams to work closely, yet spend less time briefing each other on the various stages of projects and sales—all the essential information was at our fingertips.
However, as the company grew, we quickly realized that while CRM was great for sales and marketing, it was woefully lacking...
