Bernhard Schindlholzer

Bernhard Schindlholzer

CXAcademy
Bernhard Schindlholzer is founder and CEO of CoreInnovative, a Swiss-Based customer experience advisory company and startup incubator. The latest ventures include the online user research plattforms “Userfeedback” and “Customer Experience Tracker.” You can read the latest thought leadership on his blog Customer Experience Academy.
  • 0 comments 371 reads
    Posted on 2012-02-06

    Innovation is hard. Just look at Research in Motion (the makers of BlackBerry) or Nokia who have been praised as the leaders and innovators in their field and who are struggling to come up with products and services to compete in the changing mobile landscape.

    I stumbled upon this infographic, which does not contain any concrete information but instead gives an artistic, visual impression of the creative process. There are two ways to react to this graphic and I think they can teach us a lot how we see innovation.

    Reaction 1: Embracing the chaos for more creativity
    If your first reaction to this image is to agree with this visual representation of the creative process and that it is a complex, unstructured process that may or may not lead to innovations you probably...

  • 0 comments 499 reads
    Posted on 2012-02-01

    Contrary to popular opinion I don’t think that blogs are dead. I would argue that the time of crappy blogs about dogs and people’s everyday experiences is over and they are replaced by high-quality blogs where smart individuals share their thoughts and knowledge about a certain topic.

    Some of these authors provide insights and share point of views that average tech journalist do not have because they have become nothing more than PR echo chambers. This is a collection of sites that might be relevant to you as well if you would like to get a better understanding what it means to create remarkable customer experiences.

    Monday Note

    Monday Note is written by Frédéric Filloux and Jean-Louis Gassée. Jean-Louis Gassée, the founder of Apple in France in 1981 and former head of product development at Apple (He was later ousted by Sculley and the Apple board) shares his views about Apple, media, technology and business models.

  • 0 comments 355 reads
    Posted on 2012-01-30

    If you would like to create a new chocolate bar – how would you approach this task? Depending on your skills and experience you would start with an analysis of existing chocolate bars in the market, track their prices and positioning to identify areas for differentiation of a new brand.

    Another way to look at this problem is to reframe the question and ask yourself: “What is the job these chocolate bars are hired to do?”. This is the leading question behind the jobs-to-be-done framework developed by Clayton Christensen and Bob Moesta at Harvard Business School. Clayton Christensen is the author who introduced one of the fundamental books about innovation in large corporations: The Innovators Dilemma as well as The Innovators Solution.

    Bounty vs. Snickers and the behavior of milkshake buyers

    It turns out that if you apply this framework to chocolate bars you discover that customers “hire” chocolate...

  • 0 comments 267 reads
    Posted on 2011-12-08

    Holograms are still a thing of the future but a British company has developed a smart approach to create a hologram illusion and is using it deliver a better customer experience at airports. Tensator has developed a technology called Virtual Assistant which projects the image of a person on a glass-wall to create the illusion of a person talking to you. At the first glance this might look like a cheap gimmick but one of their use-cases looks quite promising.

    Security checks at airports have become quite a hassle but for frequent travellers who know which items are prohibited and that you have to take out your laptop of your bag it is still a manageable process. The problem is usually with travellers who are not regulars at an airport and who slow down security checks. Even though there are signs that clearly tell you what you should do, for some reason they go mostly unnoticed.

    At this critical...

  • 0 comments 722 reads
    Posted on 2011-12-07

    Trendwatching, one of the premier sources for trend research has just published the trend report for 2012 and identifies 12 mega trends that might influence consumers and brands next year.

    The trends that are predicted to become relevant in 2012 are:

    1. Red Carpet
    2. DIY Health
    3. Dealer-Chic
    4. Eco-Cycology
    5. Cash-Less
    6. Bottom of the Urban Pyramid
    7. Idle Sourcing
    8. Flawsome
    9. Screen Culture
    10. Recommerce
    11. Emerging Maturialism
    12. Point & Know
    13. Bonus: More-Ism

    You can download the complete report as a PDF or view the report online.

  • 0 comments 438 reads
    Posted on 2011-12-02

    The financial crisis has at the end of 2011 become a global concern again and the outrage about certain corporate behavior has lead to “occupy movements” globally. A significant drop in consumer confidence in financial institutions is the result that drives citizens to the streets to voice their anger and frustrations. Even though a certain bank might not have been actively involved in the high-risk trades of recent years, the image of the industry as a whole is damaged.

    From Zurich, Switzerland to Charlotte, NC: consumers lose confidence

    Certainly consumer confidence is different in each market and for each brand. Looking at the situation in Switzerland it turns out that a bank like UBS has experiences several shocks (20 billion USD loss in 2008, 50 billion USD have been written down, US tax evasion scandals and rouge trading scandals that required Oswald Grübel, one of the most prolific bankers in Switzerland to resign as CEO) and customers react and move move...

  • 0 comments 465 reads
    Posted on 2011-12-01

    Tony Hsieh, founder and CEO of Zappos, has triggered a customer experience revolution with his focus on passion as a way to create profits and differentiate a brand in crowded, highly competitive markets. The acquisition by Amazon in 2010 was due to differences within the board of directors about Zappos could further finance its growth and what some investors called “Tony’s social experiment”.

    As it turns out Tony’s vision is much bigger and what started as a book named “Delivering Happiness” is slowly turning into a real-world movement. After disrupting the online shopping world with Zappos, one of his latest ventures aims to disrupt an industry that is huge but ripe for disruption.

    Delivering Happiness on Very Light Jets

    Peoples perceptions about private jets today is similar to the the perception about cars 100 years ago: expensive, not very reliant but certainly a status symbol. NetJets has already improved private jet charter economics through fractional...

  • 0 comments 538 reads
    Posted on 2011-11-28

    Tracking consumers online has already become a standard practice and with the right set of technologies it is possible to track individual shoppers, visualize their browsing behavior and use this data to create customized advertisements when they are on another website. Such a level of monitoring has not been possible in offline, real-world retail environments which have are usually dominated by people counters, shopper shadowing and interviews.

    Tracking shoppers through their mobile phones

    With recent technological developments it seems that we have come a step closer to bringing the sophisticated behavioral tracking known from the online world into the offline work. One solution for this comes from British PathIntelligence in the form of a technology called FoodPath. With this technology it is possible to monitor the movement of shoppers without having them carry any special equipment because...

  • 0 comments 461 reads
    Posted on 2011-11-24

    Enabling payments everywhere. That’s the goal of Square, a San Francisco based company started by Jack Dorsey, the co-founder of Twitter. The solution uses a small credit card reader plugged into your iPhone and the Square iPhone app to accept payments from any credit card without the need to setup any merchant bank accounts. In addition Square also provides a point of sales terminal through your iPad and a loyalty and rewards systems. The video below gives a nice introduction how it works.

     

    The end of physical credit cards

    This approach itself could already be the basis for a viable business but Square didn’t stop there. It has recently introduced Square Card Case that eliminates the need for credit cards completely if you have an iPhone.

     

    Square Card Case users provide their credit card information inside the iPhone app  and they can then pay merchants that...

  • 0 comments 419 reads
    Posted on 2011-11-17

    Can future concept designs – or more specifically – videos that show futuristic concepts design actually be counterproductive? I started to think about this question a few months back when Airbus released a video that showed what an airplane could look like in 50 years. Here is the video:

    So according to this video, in the future we will be flying in airplanes with transparent ceilings, automated luggage storage and an area that can change from a bar to golf putting area.

    Futuristic concept designs distract from the immediate problems

    There was a time when I watched videos like this without giving it a second thought but recently I have reflected more on these videos. I have a very strong feeling that futuristic concept videos could be counterproductive because they distract from the immediate problems that customers want to have solved. The list of them in the case of Airbus is easy to create:

    1. Find a way to control cabin pressure so that you don...