Wireless data, or mobile content, is growing rapidly and taking an increasing share of the average revenue per user (ARPU) in nearly every region of the world. According to an industry analyst research firm, mobile content is increasing year-over-year by 35%, and is expected to grow as a share of ARPU from 20% to 40% by 2011.
As providers scale their operations to support the growth and diversity of usage, they must simultaneously manage the risk of a revenue stream that is central to their financial performance and their ability to please their customers.
Mobile Content is Different; Very Different
Mobile content revenue is starkly different than traditional voice revenue (that still composes 80% of ARPU today). First, mobile content includes both recurring and transaction- based revenue streams that may vary in pricing and complexity based on whether the provider delivers the content (on-deck) or the customers accesses and transacts their own content (...
