The high tech expo followed my keynote to the customers of a large technology company. The expo booth guards around the giant ballroom created a cacophony reminiscent of an old fashioned small town fair. “Step right up and win the little lady a teddy bear!” The teddy bears were replaced with a chance to win an IPad. But, the sound and spirit were eerily similar.
The center attraction was the latest whiz bang customer relationship management system. It could slice and dice faster than a butcher on a cold January morning. The system’s pitchman made wild projections laced with time saving stats and cost reducing examples. People were memorized by his glitzy slide show and sound effects all run remotely from his hand held magic machine.
Thinking he was singling out a potential buyer, he shot a question point blank at me. “And, what CRM system do you use, sir?” He cocked his head back as if he was ready to outdraw whatever brand I mentioned. I bluntly (and honestly...




