AkinArikan
Web Analytics Fusion
Akin Arikan, Unica Corp.
 Akin Arikan, the author of Multichannel Marketing: Metrics and Methods for On and Offline Success, is a senior manager for Internet marketing at Unica Corp. with responsibility for ensuring customer satisfaction with Unica's web analytics and Internet marketing solutions. Akin has been working with web analytics practitioners since 1999. Member for 2 years 7 weeks | User points: 2575 | |
Join CustomerThink Get free newsletters and free access to Premium content in our Research Library! |
Editor's Topics
Right Move
Develop a customer-centric business strategy that delivers results.Tool Time
Insight about technology market trends, innovators, and implementation best practices.100% Club
Achieve sales goals through process and performance management.Lead Gen
Manage marketing campaigns to generate targeted leads at the right cost.Left Brain
Create customer and business insight with analytical tools and techniques.Social Business
Use social media and customer co-creation strategies and technologies.Moment of Truth
Deliver memorable experiences that create competitive differentiation.Branded
Build a trusted brand and loyal customers with great customer service.