Let the record show that on January 9, 2012… the Purple Goldfish Project logged in its 1,001st example of marketing lagniappe. I thought long and hard about what example should be the capping milestone. Thanks to some advice from Dr. Kent Gustavson at Blooming Twig books, a lightbulb went off. He suggested I consider going ...
#999 in the Project was submitted via e-mail by Bob Thompson, CEO of CustomerThink:
Summit Bicycles
“I just visited Summit bicycles in Burlingame and chatted with “Chris” who has been there many years now.
Chris is a good story all by himself. He started as a bicycle mechanic...
We’re 3 examples away from the goal of 1,001 example of marketing lagniappe. #998 in the Project was submitted by Bob Thompson, CEO of CustomerThink:
In Bob’s words:
“Stan, here’s the story I tell people when I speak about the importance of “memorable” experiences. I travel a lot, and don’t remember much about business hotels. I expect “good” service and for the most part they deliver.
But I do remember a stay early this year at the...
“Izzy’s Ice Cream Cafe of St. Paul serves over 150 flavors of handmade ice cream and always keeps 32 flavors in the case on any given day. I talked with Jeff Sommers today and he is super passionate about his ice cream and providing great customer service to serve it up.
Here’s what was happening at Izzy’s:
When customers came to his store, they wanted to taste their favorite ice cream flavor. Sometimes it was not yet available and so people would leave feeling disappointed. Some people would purchase a different flavor, but Jeff really wanted total customer satisfaction and he searched for a way to provide it.
Finding a way to let the patron know when their favorite flavor was...
#112 in the Project comes courtesy of an e-mail by Darran Miner:
“A purple goldfish for you – The American Girl store in NYC – outstanding customer service.
I went there a couple of years ago with a list of items my wife provided. Having never been to the store before, I asked the sales rep where the Kit doll was. She asked if I had any other items I needed so I showed her the list. She took it and within five minutes...
#990 in the Purple Goldfish Project comes courtesy of the folks at Johnnie Walker:
Johnnie Walker provides Complimentary Bottle Engraving at selected locations. I came across the engraving kiosk at Grand Central Terminal in New York City.
If there’s not one within your driving radius, you can order by phone at 1.877.JW.BLUE.LABEL or order here...
#988 in the Project was submitted via e-mail by Vanessa Khedouri:
“Rebecca Minkoff bags all have an extra business card in them – it has a guy’s picture and on the back there is a ‘handwritten’ note that says ‘call me,’ signed by ‘Vincent’ with a phone #. When you call...
#977 in the Purple Goldfish Project comes from a post by Ellie Becker at E.R. Becker Company:
In Ellie’s words:
“This morning I had breakfast with my friend and marketing colleague Stan Phelps, Chief Solutions Officer at ...
#944-948 in the Project were submitted via a comment by Jordan Belcher @kjbelcher:
Let’s look at this handful of Purple Goldfish:
*All drive-thru customers with children get a lollipop. Pretty standard bank-fare. But here’s the kicker: all drive-thru customers with a dogs get puppy treats. The pups get so excited to hear the drive-thru chute. It makes banking (a routine practice) fun for the whole family. [#944]
*...
#67 in the Project was submitted by Ted Hillenmeyer:
“Splash car wash has two soap guns (kind of look like machine guns) installed in the side wall so as cars go by on the production line kids can shoot an endless stream of sudsy soap at their car.”
Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a ride that makes a splash:
