Unlocking the Keys to Loyalty and Word of Mouth
Today’s consumer is empowered. Companies need to differentiate themselves to stand out in a sea of sameness. Brands need to find ways to leverage their most important asset: current customers. Referrals and word of mouth are keys to future growth.
This slideshare presentation makes the case for a paradigm shift in marketing. Focusing on the customer, instead of constantly chasing the prospect. It features nine marketing lessons from leading brands such as Apple, Disney, Five Guys, Kimpton Hotels, Southwest Airlines, TD Bank, Wells Fargo, Zanes Cycles and Zappos:
Here’s a summary of the nine lessons:
Delight Your Customers
You never get a chance to make a first impression. Employees make a conscious decision during their first few months whether they will stay for the long term. Getting off on the right foot is key.
The simple answer is doing the little extras beyond compensation to demonstrate commitment to your employees. The 
Every morning you can find entrepreneurs coffee shops. When you are staring or running a business, caffeine is a large part of your food pyramid. These entrepreneurs are not only using the coffee shop to get their caffeine, but the coffee shops are meeting places, and more often then not, an entrepreneurs primary office.