Unlocking the Keys to Loyalty and Word of Mouth
Today’s consumer is empowered. Companies need to differentiate themselves to stand out in a sea of sameness. Brands need to find ways to leverage their most important asset: current customers. Referrals and word of mouth are keys to future growth.
This slideshare presentation makes the case for a paradigm shift in marketing. Focusing on the customer, instead of constantly chasing the prospect. It features nine marketing lessons from leading brands such as Apple, Disney, Five Guys, Kimpton Hotels, Southwest Airlines, TD Bank, Wells Fargo, Zanes Cycles and Zappos:
Here’s a summary of the nine lessons: