Facebook’s new App Center has been the center of quite a bit of buzz this week as Facebook readies its IPO. Before May 9, Facebook had a place you could go to find and download and/or access Facebook Apps—including games, mobile apps, and Facebook-enabled Web sites. Now, Facebook has “launched” an App Center that focuses primarily on mobile apps—those that you can download onto your iPhones or Androids (Blackberry apps are noticeably missing).
Patricia Seybold
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0 comments 291 readsPosted on 2012-05-18
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0 comments 169 readsPosted on 2012-05-18
There’s clearly a stampede going on to combine app stores, digital downloads, and cloud storage/back-up as ways to create competing and coopetive ecosystems. Amazon, Apple, Facebook, Google, Microsoft (which just invested in Barnes and Noble’s Nook e-Readers) all now have such similar business models and ecosystem strategies, it’s no longer surprising when one of them makes the next move. Their goal: create a comfy “place” for us to hang out and DO everything we need to do in order to live our digitally-connected lives, from downloading music and videos and books, to chatting with our friends, to keeping our important digital assets, email and files backed up, to strutting our stuff and selling our wares.
In his Forbes article, entitled Facebook's App Store Heats Up Convergence of Big 5,...
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0 comments 634 readsPosted on 2012-05-17
Facebook’s IPO is scheduled for May 18th, 2012. I have no doubt that it will be fully subscribed. If you are a Facebook user, and if the stock is sold at the planned price of $38/share, YOU are worth $115.43 to investors. That’s what Facebook is selling: Us!
Facebook is selling the details about our lives and access to us to advertisers. Advertisers would need to agree that access to us and information about what we and all of our friends are doing is worth that much to them over our lifetimes.
So, here’s my question: Am I worth $115 to a Facebook investor...
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0 comments 224 readsPosted on 2012-05-03
Monster.com was originally designed as a Help Wanted/Need a Job matching site. It’s one of the many such sites that have dramatically impacted the employment services industry. Monster was one of the first job-hunting sites and one of the most successful in both fulfilling its mission and in remaining at the top of the heap. One of the things that distinguished Monster.com from the outset was its unremitting focus on the end-customer—the person seeking a job. The original founder, Jeff Taylor, knew that if Monster didn’t cater to job-seekers, they wouldn’t have any qualified candidates to offer to their paying customers—companies’ HR departments and head hunters. Monster.com provides a classic case of designing an online business for multiple audiences/customer bases—some of whom are paying customers and some of whom use the site’s services for free. Catering to multiple audiences means that there lots of areas that are ripe for conflict: head hunters contact job seekers to offer...
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0 comments 609 readsPosted on 2012-04-23
We’re both staunch advocates and practitioners of customer co-design. We don’t limit our customer co-design practice to new product development. We’ve learned over the years that there are many different ways you can take advantage of co-designing with customers: from the ways you engage with customers on your Customer Advisory Boards, to involving them as stakeholders when you’re redesigning your firm’s internal processes.
Unfortunately, it’s not always easy to convince others in your organization to embrace customer co-design. Most executives think it’s a good idea in practice. But, deep down, they are skeptical that customers actually know enough to be useful. They’re concerned that customers will be too demanding and will take them in directions that may not be profitable. They’re scared that customers will pull them in directions they don’t understand.
Absent a strong cultural appetite for customer...
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0 comments 449 readsPosted on 2012-04-20
When you invite customers to spend time with you to help co-design your next-gen products, services, or customer experience, you want them to be comfortable and at ease. Any event planner knows that creating an enjoyable meeting or memorable event requires a lot of attention to detail. What we’ve learned, in over 25 years of running these sessions, is that even GREAT event planners don’t know all the details you’ll need to be on top of to ensure a high-quality, smooth-running brainstorming session.
What Are the Subtle Differences that Make a Difference in a Well-Planned Customer Co-Design Event?
Clients often comment that there are so many logistics to think about, in addition to all the big picture, substantive stuff they need to handle (like making sure your top execs actually participate and that they leave their Smartphones in their pockets!). So they don’t want to pay attention to...
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0 comments 640 readsPosted on 2012-04-13
Since we’ve been writing a lot about Google and Facebook and the myriad ways they use the information they glean about us, it occurred to me to wonder why so many people trust so much of their lives to Apple? Doesn’t Apple also know what we buy, what we listen to? If we use Apple’s email, they also have access to that information, don’t they?
I asked Scott Jordan why he trusted Apple more than Google with his email (and other things). Here’s his answer:
“I think the difference goes to motivation. Google is an ad company. You are their product. The more they know about you and your associations and your interests and your intimate details, the better they can target their ads, the more they can sell and the more they can charge for them. Apple, by comparison, is a product company. The more they can make products you want to buy, the more they can sell and the more they can...
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0 comments 528 readsPosted on 2012-04-04
Google is under a lot of pressure since it unveiled its new “we’ll-collect-everything-we-have-about-your-use-of-all-our-apps” privacy policy on March 1st. On March 28, 2012, Google announced a new feature for Google Account holders, called “Google Account Activity. If you sign up for this feature, “each month we’ll send you a link to a password-protected report with insights into your signed-in use of Google services,” writes Google product manager, Andreas Tuerk, in his blog post: “Giving you more insight into your Google Account activity” announcing the new feature.
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0 comments 438 readsPosted on 2012-04-03
I’ve been blowing the whistle on both Google and Facebook recently for their customer-unfriendly approaches to tracking our activities and the activities of our friends. (I don’t plan to stop there. Next, I’ll take a look at Apple’s privacy practices and Microsoft’s.)
I’m not complaining about the trade-off between using free services and receiving targeted ads in exchange.
I AM...
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0 comments 512 readsPosted on 2012-03-25
The Dangers of Facebook's Non-Optional Timeline
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