Have you ever read a blog post, caught a Twitter update or received an email promoting something that looked interesting but for whatever reason the timing wasn’t right to respond to it? Perhaps it was a white paper, an eBook, or a webinar and you passed on downloading it because:
- you knew you didn’t have time to read or view it right then
- it pertained to a future initiative, but you had to get through the one at hand first, or
- you were on a mobile device and it wasn’t convenient to download at the time
You aren’t the only one. Chances are that your prospects have done the same thing with your content. The opportunity that many marketers miss when they publish great content is to optimize a companion landing page (at minimum) for search. Since the search engines are typically the first place people go when they’re looking for answers, it makes sense to make your solution easy to find.
Below is an example of one way to approach...