Your Service Vision Has Got To Be ENGAGING!
An Engaging Service Vision energizes everyone to focus and fulfill a powerful promise of service. A boring service vision puts people to sleep. An Engaging Service Vision wakes people up, turns people on, and poses a possibility that each team member can understand, embrace, and strive to achieve.
It doesn’t matter whether you call this phrase a service vision, mission, core value, guiding principle, credo, motto, slogan, saying, pledge, or tagline. What matters is that your Engaging Service Vision is engaging.
The Engaging Service Vision for Schreiber Foods Customer Service (an employee owned manufacturer of cheese and yogurt) is “Our World is Serving Yours”. This makes perfectly clear what they do and why the come to work every day. Nice!
When I started working with Nokia Siemens Networks, the executive board had recently approved a new marketing position: “Knowing How.” This promoted Nokia Siemens Networks’...