#364 in the Project was submitted by Jed Langdon from a comment on the post “What’s Your Purple Goldfish?”:
“Hi Kelly. I promised a Purple Goldfish and here it is, sorry it has taken so long!
My girlfriend’s father is a HUGE Pizza Express fan and I can now understand why. I’m not sure if you have Pizza Express in the US, but in the UK it is a large Pizza restaurant franchise with over 300 restaurants in the UK (it is called Pizza Marzano in some other countries). He visits his...
#365 in the Project was suggested by Barry Dalton of Customer Service Stories
Barry referenced a post from Kristina Evey. Here is an excerpt from Kristina:
Rite Aid
“I love being a mom more than anything else in the whole world, even chocolate. But, one of the things I dread as a mom is getting that phone call from school informing me that one of my children has “...
#373 in the Purple Goldfish Project comes from Schering-Plough:
Poison Control Calls
“It’s not often that you hear goodwill towards a drug company, but one woman and her puppy had a pleasant surprise when calling the ASPCA poison hotline. Her dog had eaten seven Claritin tablets, and it was uncertain whether or not the puppy was in danger.
After dialing the hotline, the operator informed the distressed owner that the call would cost $65 to speak to a professional. But when the operator learned that a Schering-Plough...
#715 in the Purple Goldfish Project is taken from a post by Axel Murillo of Worldwide Business Research USA LLC:
In Axel’s words:
Like one of tens of thousands of people traveling this past holiday season, I had booked a JetBlue flight for the day after Christmas to spend quality time with friends and loved ones. However, Mother Nature had other plans. A storm that quickly produced between 12 and 32 inches of snow fell on many areas of the...
#351 in the Project is submitted by Ted Simon @tedlsimon:
Starbucks in Terra Linda
“When the line gets really long, it’s common for one of the staff to come out with a tray of complimentary samples of the latest and greatest beverage. A nice treat while you wait in line”.
Today’s Lagniappe (a little something extra) – Here is a launch event for Starbucks Pike Place Roast at Bryant Park in New York City. I had the privilege of...
#696 in the Project is taken from a post by Mark Hurst on his blog ‘Good Experience’. Mark writes about how Virgin America improves the sensory experience of flying.
Mark references a Newsweek post that outlines design decisions geared towards improving the traveler experience:
Designer...
#354 in Project is submitted by Owen Clark:
“Graeagle Hardware, a Mom and pop hardware store in small mountain town of Graeagle, CA, offers popcorn to customers as they browse.
Part of creating a pleasant atmosphere for tourists and locals that differentiates it from big box hardware store. Litmus test is my future mother-and-law stops in and shops for hours every time she’s in Graeagle. Meanwhile she won’t set foot in her local Lowes.”
Today’s Lagniappe (a little something extra) – Mr. Bean has some popcorn at a horror movie. Very funny:
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
...#346 in the Project is submitted by Kevin Grout @kevingrout
Brock University
“An example of lagniappe @brockuniversity – we mail a bag of confetti out to recently accepted students to celebrate and party.”
Today’s Lagniappe (a little something extra) – The Harlem Globetrotters have a...
#710 and #711 in the Project is taken from a blogpost by Ivan Misner:
In Ivan’s words:
“Long lines, deteriorating service, flight attendants grabbing a beer and pulling the emergency exit handle to slide out onto the tarmac are part of our vision of airlines these days.
...
