Neal Schaffer

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Neal Schaffer

Neal Schaffer

WindMill Networking
Neal Schaffer is the President of Windmills Marketing, a Social Media Strategic Consultancy. Neal is also an internationally recognized social media speaker and author of "Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn."
  • 0 comments 1,885 reads
    Posted on 2010-09-14

    This blog post goes beyond the scope of my “traditional” social media posts, but it deals with an issue that many brand managers must deal with in social media: How to handle a negative review, and not just any negative review, but one that comes from THE authority in your industry.  Obviously, there is not one single approach to dealing with this issue, but I want to document the way that one company dealt with this recently and what we can all learn from it.

    The industry is wine, and if you are a connoisseur of fine wine, the name Robert Parker should be one that you are familiar with.  His...

  • 0 comments 2,333 reads
    Posted on 2010-09-08

    Over the past several months there has been a significant increase in the number of social media-related events occurring nationwide.  These events range from formal educational seminars and full-day events with multiple speakers to networking social events and tweetups over lunch or on a weeknight.  If the target audience for your business is using social media, which is increasingly the case, it makes business sense for your company to start participating in these events through event sponsorship.

  • 0 comments 1,608 reads
    Posted on 2010-09-07

    I recently got asked a great question in my Windmill Networking LinkedIn Group:

    Neal, what is one of the most recent insights you have learned about LinkedIn that can help us?

    Since I wrote the book on LinkedIn, although 90% of the functionality of the site is still the same, I am finding the “Follow” features that LinkedIn have introduced to be of value for some.  While this “feature” may still be a mystery to many, here is my advice on how you can...

  • 0 comments 3,172 reads
    Posted on 2010-08-26

    If you’ve been reading my blog and following my tweets, you’ll know that I am a huge evangelizer of StumbleUpon for marketing and professional use.  I consume my media a little different than other people.  I’m not an RSS person.  I know the blogs and websites that I find resourceful and will visit them.  I search for the latest conversations on Twitter to see what people are talking about.  And I use StumbleUpon to help me find new sources of relevant information that I might be interested in but might never have found otherwise.

    Let me explain it...

  • 0 comments 2,000 reads
    Posted on 2010-08-24

    While everyone was talking about the new Facebook Places application last week, I wanted to wait until I had a chance to actually experiment with it myself and report firsthand back to you on my analysis.  A little bit of historical perspective can’t hurt any analysis either: A few days in social media seems like a few months in real life.  Now that a few days have passed and I’ve had a chance to take the Places application out for a test spin, I realize what Facebook is trying to do: Become the default social aggregator of your...

  • 0 comments 1,448 reads
    Posted on 2010-08-20

    Social media and your privacy is an intriguing topic that we should all be concerned about.  On the one hand, Pete Cashmore of Mashable has already rightfully declared some time ago that Privacy is Dead.  On the other hand, there are those who are actually still afraid to join a social networking site because of privacy concerns.  It is these people that I want to address in this blog post.

    This week I got this question from my reader:

    I have always used alias names and blind emails everywhere online to protect my personal info from ID Theft.  Because I have a high credit score, I so far have not been ready to open up, what do you think?

    Let me point out that...

  • 0 comments 4,506 reads
    Posted on 2010-08-19

    Yesterday I wrote about how to sell social media to your marketing department, and as a follow-up to that question, I received another email from the same person indicating a big reason why internally their marketing department still doesn’t want to move forward:

    “After more in-depth discussions it became apparent that the real concern of our marketing department is protecting our “brand name” while employee’s use social media to, essentially further their own careers and successes. I hadn’t looked at it from that perspective but it does present some challenges.”

    The fear of how one’s employees will use sites such as LinkedIn and Facebook is a knee-jerk...

  • 0 comments 3,965 reads
    Posted on 2010-08-18
    I am returning to my roots of how I started blogging on today’s post by answering questions provided by you, my blog reader and member of my extended social network.

    Below is a summary of the question that I recently received:

    I was wondering if you had any quick tidbits of advice for how to sell the benefits of using social media to ones own marketing department. As you know there are many who feel uncomfortable with Facebook and Twitter and feel that it is only used for play. I handle HR for a staffing agency and our recruiters and sales people are begging for the permission to use social media. Our marketing department is tentative about opening up use to everyone for fear that “something bad will happen” – my fear is if we don’t open it up then nothing will happen. We are behind the curve and I...

  • 0 comments 1,504 reads
    Posted on 2010-08-12

    Let’s face it: Social media in 2010, and the way we utilize it as professionals and businesses on a daily basis, is constantly changing.  It is impossible for any single person to keep up with everything these days, which is why it is important to be seeking out additional points of view, case studies for reference, and the latest statistics.  But where do you start seeking out this information?  Instead of pressing that Google Search button for everything, why not start frequenting some top websites where definitive blog posts are being published by thought leaders in the industry?

  • 0 comments 1,372 reads
    Posted on 2010-08-05
    Hopefully after reading my blog post on 6 Great Reasons to Become a Business Exchange User you have registered on the professional networking site and are already actively sharing and reacting to content as well as making new industry contacts.  Today I want to discuss one of the valuable aspects of Business Exchange, and that is the ability to quickly find new and targeted news and information for business.  I believe showing you how to curate social media content in Business Exchange will best illustrate this point.  And if you’re not a Business Exchange user yet, this will hopefully show you an example of the value of being on the site!

    If you’re looking to find content on the web for any particular subject for a...


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