This blog post goes beyond the scope of my “traditional” social media posts, but it deals with an issue that many brand managers must deal with in social media: How to handle a negative review, and not just any negative review, but one that comes from THE authority in your industry. Obviously, there is not one single approach to dealing with this issue, but I want to document the way that one company dealt with this recently and what we can all learn from it.
The industry is wine, and if you are a connoisseur of fine wine, the name Robert Parker should be one that you are familiar with. His...










Hopefully after reading my blog post on