Jake Sorofman

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Jake Sorofman

Jake Sorofman

rPath
  • 0 comments 1,353 reads
    Posted on 2011-05-12

    Recent high-profile production outages and security breaches have drawn attention to a longstanding but under-reported risk to modern business: A growing dependency on IT systems that aren’t fully under control.

    It’s no secret that IT is now at the heart of many modern business models. In many cases, IT systems are the business itself—the basis for revenue and value creation. Front- and back-office processes are increasingly automated and integrated, end-to-end. Web, social and mobile applications are increasingly the frontline for brand engagement, commerce and customer experience.

    Adding layers and layers of technology has made modern business more efficient, profitable … and, perhaps, more susceptible to catastrophic failures.

    Much like the fictional antihero Victor Frankenstein, many organizations have unwittingly invited a level of complexity and consequence they don’t fully fathom.

    Yes: It’s alive! Now what? Which leads to my question: Is IT a...

  • 0 comments 1,062 reads
    Posted on 2011-04-20

    Enterprise IT organizations are in the midst of deep and lasting change.

    IT used to be your cable company: It held the local monopoly for IT services. The wait you experienced was a frustrating, but necessary part of your relationship with enterprise IT. You had no choice.

    But with the rise of public cloud services like Amazon EC2, business lines now have a choice.

    Why wait months when minutes will do?

    That question will ultimately cause application owners to vote with their feet, as demand follows the path of least resistance to the public cloud. That is, unless IT leaders can transform service delivery models to match the flexibility and performance public cloud services provide.

    “If the rate of change on the outside exceeds the rate of change on the inside, the end is near.”

    That’s Jack Welch offering what may be the most urgent words for today’s IT leaders who are staring down unprecedented external change. IT leaders ought to ask...

  • 0 comments 1,350 reads
    Posted on 2011-04-01

    “If the rate of change on the outside exceeds the rate of change on the inside, the end is near.” That’s Jack Welch offering what may be the most urgent words for today’s IT leaders who are staring down unprecedented external change.

    Public cloud services like Amazon EC2 are revolutionizing IT service delivery at a blistering pace. As I’ve asked before: why wait weeks and months when minutes will do?

    By comparison, most IT organizations look downright poky. That’s why demand will follow the path of least resistance to the cloud, with or without IT’s blessing.

    Sometimes this perspective is dismissed as hyperbolic doomsaying. I’ve heard:

    “Our policies will never allow applications to run in the public cloud.”

    If you ask me, these are the words of the disintermediated-in-waiting.

    It turns out that policy is a dull instrument in the face of economics. When dollars are on the line, even the toothiest policies are quickly defanged.

    Chuck...

  • 0 comments 935 reads
    Posted on 2011-02-17

    You’ve surely heard that classically alliterative (and originally profane) adage:

    Proper preparation prevents poor performance.

    This is particularly true in matters of IT, where scale and complexity promise the undoing of any IT shop that doesn’t have its house in order.

    For too long, IT practices have been more art than science, a Rube Goldberg mess of automation held together by caffeine, Aspirin and heroic efforts.

    But IT is being forced to change—to “industrialize.”

    Why? Infrastructure and operations visionary Glenn O’Donnell ably explores this question in the new Forrester report, “Prepare for the Industrial Revolution of I&O,” which suggests that traumatic events force transformational change.

    For example, the Great Depression led to renewed focus on innovations that drove massive and sustained gains in...

  • 1 comments 1,606 reads
    Posted on 2011-01-21

    This article originally appeared in HPC in the Cloud.

    At a very young age, my mother told me to consider the source—to never take authoritative pronouncements at face value. I hadn’t thought much about this back in those more innocent days, but as my cynicism has matured, I’ve learned that behind such declarations is often an agenda that’s hidden only in vain.

    The worst offending is often the impossibly pithy—slogans that are a little too packaged and pristine to represent any authentic truth. If it sounds too neat and convenient, chances are it’s an agenda-backed instrument of manipulation.

    A good example of this is the cautionary refrain from Marc Benioff, CEO of Salesforce.com; and Werner Vogels, CTO of Amazon Web Services:

    “Beware of the false cloud!”

    These gentlemen are visionaries and revolutionaries in their own rights; they have...

  • 1 comments 1,491 reads
    Posted on 2010-12-17

    You may have read my six Predictions, which envisage a very cloudy 2011.

    In contemplating these and other predictions, I realize I probably fell short of characterizing the necessary side-effect of enterprise cloud’s coming of age in 2011.

    Which brings me to prediction #7, offered as an addendum to the first six:

    Automation Enters the “Industrial Age”

    Complexity, economics and the need for speed drove an evolution from the stone age of manual labor to the enlightenment of custom scripts. As enterprise IT embraces self-service, on-demand computing models, these old approaches to automation will break down under the weight of speed, scale and the need for consistency and predictability. This will thrust automation into the industrial age, where...

  • 0 comments 1,399 reads
    Posted on 2010-12-06

    Meet Walter.

    Walter thrives on change. He’s nobody’s victim.

    He knows that embracing IT automation is the safe bet for his career.

    But Walter is a doer. Why isn’t automation a threat?

    Because it’s how he controls his own destiny. It’s how he builds his personal brand. It’s how he rides the wave of change, rather than fighting against the tide.

    Every so often, everything changes. Our set-your-watch-to-it routines are turned upside down by fundamental market shifts that render yesterday’s truths … false.

    In IT, we’re particularly vulnerable to these disruptions. Here, the pace of change tends to clock at a particularly high rate. For some, change is what makes it all interesting. It’s the thrill of the sport.

    But for many, change is hugely unsettling.

    That is why, in IT, we often see patently dysfunctional behaviors perpetuated ad infinitum. Politics, protectionism, inertia and control freakery all flying...

  • 0 comments 1,249 reads
    Posted on 2010-12-02

    Private cloud is the “false cloud”? So say the titans of the public cloud.

    Amazon CTO Werner Vogels and Salesforce.com CEO Marc Benioff have both pronounced private cloud illegitimate—more stepchild than cousin to its now-famous public forbearer.

    As Public Enemy protested, “Don’t believe the hype!”

    Public cloud advocates like Vogels and Benioff have a direct stake in the failure of private cloud; as bellwethers for public sentiment, this makes them somewhat illegitimate in their own rights.

    The reality is the private cloud is where enterprises are placing their initial bets. Sure, a private cloud can’t deliver the same cap ex relief and infinite scalability benefits of a public cloud. But it does deliver significant agility and cost benefits by removing the IT bottleneck...

  • 0 comments 1,194 reads
    Posted on 2010-12-01

    When we decided to build support for managing Windows apps into the rPath product line, there was a lot of surprise both internally and externally. After all, rPath was founded by a team with strong open source roots which helped build Red Hat into a significant enterprise vendor. We spent a lot of time selling the value of Unix to Linux migrations, with Unix to Windows being the obvious alternative. Why would we all “give up” on Linux in the enterprise and start building Windows solutions?

    What we all realized is that rPath’s products are about managing large numbers of systems. We give our users a way of automating how software is deployed to thousands of machines, and we provide strong version control over the full software stack on those systems. There is nothing Linux specific about the problems we solve; the problems are prevalent wherever there are servers running software.

    We began this process by supporting standard enterprise Linux offerings (like Red Hat...

  • 0 comments 1,332 reads
    Posted on 2010-11-24

    Publishing end-of-year predictions has become de rigueur for anyone with an opinion and a blogging platform. Few of these predictions are founded in any scientific analysis with any degree of statistical confidence. They’re raw, intuitive reflection, expression and judgment based on unique experience and points of view.

    But as we’ve learned in the age of social everything, there’s wisdom in the crowds.

    If you were to analyze the hundreds of predictions for IT that will hit the blogosphere over the coming weeks, the truth for 2011 would probably emerge.

    That’s why I think this is an exercise worth continuing—not because you uniquely value my point of view or because I’ve cornered the market on vision—but because it contributes in a small but equally important way to our insights for 2011.

    It’s also why I look forward to this time of year—to offering my predictions and, more importantly, reading those of others.


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