The Challenge: Social media platforms are crucial to building customer engagement, but the vast majority of marketers haven’t incorporated that reality into their daily workflow—with outsize consequences to their bottom lines.

A recent study by IBM found that while more than 80 percent of CMO’s track traditional information sources, only 26 percent of CMO’s track blogs―to say nothing of newer platforms like Facebook and Twitter.

Mila D'Antonio at 1to1 Media described the consequences: "CMO’s who underestimate the impact of more deeply engaging in social media are ...

The Challenge: All businesses want to engage in sophisticated multichannel marketing, but many are forgetting about the power of direct mail as a vital element of their media mix.

The Challenge:  Domino's Pizza. GoDaddy. Chrysler. Mattel. The Gap. Nestle. And the list goes on. Some of the biggest brands have suddenly found themselves entangled in social media crises that no one could have predicted ... but that we all must now plan for.

Social Media Crises on the Rise

These crises were sparked by thoughtless, tactless, and/or malicious social media postings. Whether the postings were true or false, whether they originated from within or outside the company, they eventually became big mainstream news in both traditional and interactive media.
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THE CHALLENGE: Consumer frustration with Opt-Out marketing policies is growing; marketers need to convince them to share information regarding their preferences in exchange for a valuable, personalized relationship.

There are now over 200 million numbers listed on the National Do Not Call Registry....