Earlier this month Jeremiah Owyang and his team at Altimeter Group published a report called “A Strategy for Managing Social Media Proliferation” – The SlideShare version is below.

Back in 2010 I blogged about the need for organisations to take a more proactive role in managing their social media assets – a few of our customers were asking what to do when they lost track of specific accounts – and at the time telling them to “Pray this doesn’t blow up in your face” didn’t go down very well.

Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now – Jeremiah Owyang

Social media core channels like...

I think it’s fair to say Qantas has raised the bar on how to go atomic in the social media world. In case you missed the story, on Saturday afternoon (Australian time), Qantas CEO Alan Joyce grounded the entire airline globally due to an escalating labour dispute. 100+ jets spread from Australia, to LA, to Asia, to London - grounded...customers told to get off.

Now it’s Sunday afternoon around 6pm Sydney time and the data that I've been watching the past 24 hours is compelling. I’ve started delving into this primarily looking at three basic data sets:

1. Mentions - basic keyword and phrase monitoring of relevant words such as Qantas, Alan Joyce, Qantas Grounded.
2. Media distribution – where is the conversation coming from
3. Sentiment trends – not a huge fan of this but it’s kind of fun to look at

Before

Lets look at the data around Qantas for October, for the period 1 Oct to 28...

I’ve been working on a couple of Augmented Reality mini-projects over the past few weeks as well as doing some research for a client in the exhibition space so AR has been in my thinking a bit recently.

I’m impressed at how this field of social media is starting to grow. It’s clearly still in it’s infancy, but as location based services continue to grow (and as the battle for this space heats up) I think those that move early in AR are going to find themselves in a pretty nice space.

A couple of ideas have stood out for me recently, particularly in relation to events and exhibitions.

I was watching this YouTube video from Hidden Creative and it struck me immediately that what they are showing here is the future of how an event organiser will plan and layout events.

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There’s been a bit of debate this past week over a change that LinkedIn has made to their ad platform and how it uses profile information.

You can read a number of posts about the changes on the web. I’d recommend:

1. This post from Steve Woodruff from Connection Agent; or
2. A blog post from LinkedIn addressing user feedback.

The purpose of this post is to give you specific instructions so you can review how this option is currently set in your own LinkedIn account.

Follow these steps:

1. Go into your account settings by clicking on ‘Settings’ under your name in the top right hand corner of your LinkedIn page – see the screen capture below. The red box indicates where you’ll find this option.

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