I think it’s fair to say Qantas has raised the bar on how to go atomic in the social media world. In case you missed the story, on Saturday afternoon (Australian time), Qantas CEO Alan Joyce grounded the entire airline globally due to an escalating labour dispute. 100+ jets spread from Australia, to LA, to Asia, to London - grounded...customers told to get off.

Now it’s Sunday afternoon around 6pm Sydney time and the data that I've been watching the past 24 hours is compelling. I’ve started delving into this primarily looking at three basic data sets:

1. Mentions - basic keyword and phrase monitoring of relevant words such as Qantas, Alan Joyce, Qantas Grounded.
2. Media distribution – where is the conversation coming from
3. Sentiment trends – not a huge fan of this but it’s kind of fun to look at

Before

Lets look at the data around Qantas for October, for the period 1 Oct to 28...

I’ve been working on a couple of Augmented Reality mini-projects over the past few weeks as well as doing some research for a client in the exhibition space so AR has been in my thinking a bit recently.

I’m impressed at how this field of social media is starting to grow. It’s clearly still in it’s infancy, but as location based services continue to grow (and as the battle for this space heats up) I think those that move early in AR are going to find themselves in a pretty nice space.

A couple of ideas have stood out for me recently, particularly in relation to events and exhibitions.

I was watching this YouTube video from Hidden Creative and it struck me immediately that what they are showing here is the future of how an event organiser will plan and layout events.

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There’s been a bit of debate this past week over a change that LinkedIn has made to their ad platform and how it uses profile information.

You can read a number of posts about the changes on the web. I’d recommend:

1. This post from Steve Woodruff from Connection Agent; or
2. A blog post from LinkedIn addressing user feedback.

The purpose of this post is to give you specific instructions so you can review how this option is currently set in your own LinkedIn account.

Follow these steps:

1. Go into your account settings by clicking on ‘Settings’ under your name in the top right hand corner of your LinkedIn page – see the screen capture below. The red box indicates where you’ll find this option.

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In social media, digital marketing, and even sales and marketing in general, doing the simple things well is often overlooked as companies over-complicate what they are doing. One of the key points that both my colleague’s (like Tim Martin and Dan Toombs) and I always stress is the importance of doing the basics well in terms of search, digital marketing, brand representation, and social media.
With that in mind, I came across a really good example recently that I thought was worth sharing.
I was returning to Brisbane from Newcastle (Australia) having completed a workshop with a group of CEO’s who are smart enough to be part of...