ObjectiveDavid McNabObjective Business Services | FlowTracker Analytics For the last ten years David has practiced as an independent consultant and subject matter expert in customer profitability, retention analytics, loyalty and customer database design and analysis, in banks throughout the world as well as brokerage, insurance, telecommunications, consumer rail and air loyalty. He is also the author of several articles published by the Canadian Marketing Association (CMA) and the American Management Institute for Financial Services (AMIFS) and has been a featured speaker at national conferences in the Canada, the USA and Latin America. All Posts by David McNab Follow on
MarketPlace Powering the New Customer-Conversation Driven Enterprise [March 18, 10 AM PDT] With the exponential growth of the social web, enterprises need a new way to effectively collect and utilize unstructured information that can be used to drive business decisions. This webinar will discuss LARA, a new methodology to help enterprises more effectively Listen to, Analyze, Relate and Act on customer information. Global Customer Experience Management Certification Program [March 17-18, Paris] Learn cutting-edge CEM methods from a team of international gurus. This 2-day course applies CEM essentials, strategies and methodologies on Marketing, Sales and Services; provides a framework with relevant guiding principles and tools for designing the best experience to your customers. Featured Links
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