In 1991 Geoffrey Moore published the book, Crossing the Chasm. The title is drawn from his addition to the Diffusion of Innovations theory popularized by Everett Rogers in his 1962 book and expressed by Roger's Bell Curve. Confused yet? Here's where visual aids help.

Rogers' Bell Curve

Source: http://en.wikipedia.org/wiki/Image:DiffusionOfInnovation.png

Rogers' Bell Curve illustrates how innovation spreads through markets. Those of us in innovation driven industries, like software, can appreciate how important it is to understand the difference between an Early Adopter and the Majority...