Top 10 Authors of 2011

Of CustomerThink's nearly 500 active authors in 2011, these are the 10 most popular! Ranking is based on total page views as of Dec. 31, 2011, for blog posts and articles published during the year.
The numbers in parentheses are the number of posts and views on those posts. See also top 10 authors by category and top 250 authors.
Congratulations to the Top 10 Authors!
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10 Steps to a Single Customer View
Linking customer data across department databases and business units improves business intelligence, customer profiling, and customer management. This paper outlines 10 steps to improve the quality of customer contact data, including physical mail, email, and telephone information.
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