Eloqua Social Suite Makes Social Integration with Digital Marketing Easy

VIENNA, VA – December 20, 2011 – Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today announced the release of the Eloqua Social Suite, a set of applications that make it easy for b2b marketers to use social media to drive leads and revenue. Seamless integration between Eloqua’s marketing automation platform and social networks including Facebook, LinkedIn and Twitter, means demand generation professionals can now easily tap into social to measurably improve campaign performance.

Social media is a must-have for most marketing campaigns in today’s market. But demand generation marketers have struggled to leverage social as a significant channel for improving campaign performance. According to a survey of B2B marketers, 80% of respondents were using social media for brand building but less than half were leveraging it for lead generation.

Now, Eloqua customers can make demand generation campaigns more social in four simple steps: building awareness of content, engaging buyers through social channels, enriching profiles with prospects’ social identities and activities, and measuring the impact of social media on digital marketing campaigns. Eloqua Social Suite makes this process possible by using three types of social media apps:
1. Social sharing and content apps – Using a simple drag-and-drop interface, marketers can enable prospects to share content across the leading social networks like Facebook, LinkedIn, Google+ and Twitter; search and embed YouTube videos directly onto landing pages; let buyers see who in their peer networks has interacted with customers’ content; and allow prospects to skip complicated forms with social sign-on, or “signing on” using their social media accounts.
2. Social data apps – Eloqua Customers can pull in buyers’ social data from social sites, such as Twitter, LinkedIn and Google Social Graph as well as segment messaging based on influence using Klout and Twitter integration. Additionally, marketers can tie prospects’ social identities to the existing contacts in their database.
3. Social reports and dashboards – Eloqua users can track and measure their campaigns with intuitive reports, giving marketers the ability to see what social channels are delivering inbound traffic to their campaigns.

“There’s no doubt that social media has dramatically reshaped the marketing landscape,” said Paul Teshima, Senior Vice President of Product Management at Eloqua. “But for marketers focused on driving demand, social has been a bit like shaking the Magic 8 Ball. With Eloqua Social Suite, those marketers can finally realize the potential of social for identifying influencers and tapping into prospects’ trusted peer network, lowering the common barriers to driving higher conversion rates and getting a full view of buyers’ digital behavior. With that level of insight, our customers can at last see how social can truly drive revenue performance.”

The Eloqua Social Suite is available today for current Eloqua customers. See Eloqua’s product page for more details and a demo.

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.
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Contact:

Sheila Bohan, Eloqua, 703-584-2747 or sheila.bohan@eloqua.com

Artisan Infrastructure supercharges cloud service provider agility, empowering faster time-to-market of competitive channel solutions

AUSTIN, TX - Artisan Infrastructure, the wholesale Infrastructure-as-a-Service (IaaS) provider, today announces open enrollment in the Certified Solution Ecosystem of Independent Software Vendors (ISVs). The first solution ecosystem of its kind, designed to facilitate a direct relationship between Managed Service Providers (MSPs) and ISVs, the Certified Solution Ecosystem expedites the selection, adoption, and deployment of software solutions already certified to perform on Cornerstone℠, Artisan Infrastructure’s wholesale IaaS.

“In the infrastructure world, certified solutions and strategic alliances are typically synonymous with reseller, OEM or agent relationships. We designed our Certified Solution Ecosystem to be a truly strategic, and solution agnostic, environment,” said Steve Williams, VP, Business Development, Artisan Infrastructure. “By disassociating ourselves from the financial transactions between the ISV and MSP, Artisan Infrastructure is able to maintain a federated approach and uniquely neutral role when consulting on software solutions that suit the MSP’s specific requirements. Furthermore, because we do not resell these solutions, our MSP partners Total Cost of Ownership (TCO) is reduced, while their profits and ‘stickiness’ with end clients is maximized.”

Since January 2011, membership in the Certified Solution Ecosystem has been available by invitation only. To date, CA Technologies, Mitel, Asigra, 2X, AppNeta, NetEx, MokaFive, Beatty & Company, and StorageCraft have certified software products. As a result, the Managed Service Provider (MSP) channel can now engage directly with Certified Solution Partners to deliver their self-branded VoIP, backup & recovery, virtual desktop, security, print/document management, and application delivery as a cloud-based service built on Cornerstone. Dozens of additional ISVs are currently undergoing certification. With the introduction of open enrollment, 2012 is shaping up to be a big year for Artisan Infrastructure and the MSP channel.

"The Artisan Infrastructure Certified Solution Ecosystem fits perfectly with CA Technologies’ emphasis on offering powerful data protection solutions through MSPs and the channel,” said John LaCorte, Senior Director, Data Management, CA Technologies. “Quick trial and deployment of our CA ARCserve solutions on Artisan Infrastructure is accelerating adoption of cloud-enabled applications."

Artisan Infrastructure’s approach represents a significant departure from the way software solutions are generally delivered by infrastructure providers. While most infrastructure providers are actually, or also, solution providers, Artisan Infrastructure eliminates channel conflict with MSPs through a strict policy of not reselling any software solutions, thus empowering MSP partners to become the solution provider themselves; offering various software solutions branded under their own name. And while every MSP client has the autonomy to bring their solution of choice, previously certified solutions instill confidence in software vendor selection. Additionally, Artisan Infrastructure’s Certified Solution Ecosystem provides certified software vendors visibility to the embedded customer base, and publicly, through a dedicated web page and co-marketing initiatives.

"We are seeing demand for cloud-powered Unified Communications (UC) applications steadily increasing," said Stephen Brown, VP, Field Business Development, Mitel. "Artisan Infrastructure’s vendor-neutral Certified Solution Ecosystem provides an enterprise-grade, on-demand, and scalable platform to support our advanced business communications solutions. The certified templates enabled through Artisan Infrastructure’s Certified Solution Ecosystem increase the speed of deployment of our productivity enhancing applications offered through the channel, significantly reducing the time to market for our UC solutions.”

“Deployment of a traditional premise-based solution for a typical customer can take up to 30 days from order to completion,” said Mark Kruger of Virtutel, a Mitel VAR who delivers hosted call center solutions. “With the Mitel virtual apps available via Artisan Infrastructure’s Certified Solution Ecosystem we can now deploy an equivalent virtualized solution in less than a day."

Previously, only the largest Service Providers (SPs) could build and offer broad product portfolios because of the massive capital investment requirements and daunting nature of such an undertaking. For smaller MSPs the deterrents included:

• Engineering resources and technical knowhow required to evaluate various vendor solutions and concern over unproven solutions
• Technical complexity of the solutions that required advanced engineering skill sets for solution certifications and architectural design
• Expensive infrastructure resources to build, test and trial complex solutions

The new program by Artisan Infrastructure invests the capital and provides the technical skill set to make a wide array of applications available to smaller SPs, thereby eliminating the above mentioned barriers to entry. Artisan Infrastructure’s Certified Solution Ecosystem empowers smaller SPs by:

• Making them more agile and significantly reducing their Time to Market (TTM)
• Making complex architectures simpler
• Enhancing simplicity via “templated” solution deployment
• Providing solution specific technical and sales training

“Artisan Infrastructure is committed to doing the R&D to certify ISV partner solutions that are compatible with Cornerstone and operate within our channel,” said Rob Bruce, CEO, All Mountain Technology. “Given the support resources that Artisan Infrastructure commits to this effort and the leverage Artisan has with ISVs, I would much rather work with Artisan Infrastructure Certified Solution Ecosystem Partners than to put our company at risk with unproven solutions.”

Certified Solutions Ecosystem enrollment requirements include:
• Proprietary Software – Only proprietary software vendors will be considered. No OEM, resellers, or service providers will be accepted. Applying vendors must own the intellectual property.
• Service Provider programs – Qualified participants must support the channel through service provider type licensing and a channel focused support mechanism.
• Vendor Certification – Vendors will be provided infrastructure resources for certification purposes, to be leveraged as a demo environment, and for maintenance of public solution templates. The vendors themselves are expected to engage directly in certification and maintenance of their environment.

Pricing and Availability
Participation in Artisan Infrastructure’s Certified Solutions Ecosystem is free to qualified participants, and enrollment is now open. For more information, contact Steve Williams at swilliams@artisaninfrastructure.com.

Tweet This: @ArtisanInf supercharges #cloud service provider agility with Certified Solution Ecosystem for ISVs http://bit.ly/thqbVA

About Artisan Infrastructure Inc.
Artisan Infrastructure is the wholesale Infrastructure-as-a Service provider. The company delivers infrastructure on demand through a global network of more than 250 service providers and maintains geographically diverse SAS 70 Type II / SSAE 16 Type II and TIA-942 Tier Four certified data centers which conform to HIPPA & PCI regulatory standards compliance. Partners include national and international managed service providers, systems integrators, software developers, communications providers, and value added resellers. Through Cornerstone℠, Artisan’s virtual Private Data Center (vPDC) platform, partners maintain complete control, autonomy, security, and visibility when building their own private and public cloud solutions. Cornerstone scales from single site, secure multi-tenant environments to highly complex dedicated infrastructure on multiple continents. With Artisan Infrastructure, partners eliminate the capital expense of building and maintaining best-of-breed, infinitely scalable, infrastructure while minimizing operational and engineering overhead. The Certified Solution Ecosystem of Independent Software Vendor (ISV) templates allow immediate deployment, trial, and delivery of cloud solutions more affordably. For more information contact the company at 512-600-4300 or www.artisaninfrastructure.com.

Contacts
Artisan Infrastructure
Steve Williams 512-600-4305
swilliams@artisaninfrastructure.com

Melbourne, Montreal, Dallas and London, UK – 20th October 2011- Stellar, a leading global call centre and business process outsourcing provider today announced that Michael Lumsden has been appointed Chief Executive Officer (Europe) for Stellar effective January 2012.

“The new Stellar organisation in Europe will build on the success of Stellar in the UK where we have been servicing industry leading clients from the banking, insurance, telecommunications and utilities sectors for more than ten years. The creation of a European arm signals an expanded geographic mandate for Stellar and recognises the growing market demand for pan European services” said John Hollingsworth, Stellar’s global CEO.

Mr Lumsden will relocate from Australia where he currently holds the position of Chief Strategy Officer for Stellar. He has over 25 years of experience in leadership roles in general management, sales, strategy and client management with business process outsourcing, banking, and consumer products companies.

Mary Graham, Stellar CEO (UK) will maintain a critical role in the European organisation, assuming the new position of Chief Operating Officer Europe.

“The appointment of Michael and Mary to these new roles within our Stellar organisation reaffirms our focus on key global markets and is a major step forward in developing the Stellar brand and capability in Europe specifically. The changes in Europe follow on from the recent creation of Stellar’s North American organisation encompassing the USA and Canada, and comes at a time of unprecedented growth for Stellar globally” continued Mr Hollingsworth.

About Stellar
As a global expert in Managing Customer Relationships, Stellar provides quality customer interactions for a number of leading global brands. Stellar is privately owned and manages over 300 million customer interactions on behalf of its clients each year. Its offerings span front office services, such as Customer Service Support and Directory Assistance, to back office support services and solutions. For more information, visit www.stellarBPO.com

For further information please contact:
Anush Martins
Marketing & Sales Executive (Global)
Stellar
Tel: +61 3 8416 4009
Mob: +61 418 869 259
Fax: +61 3 8416 4099
Email: amartins@stellarBPO.com.au
Web: www.stellarBPO.com

TriVium Systems enhances solutions through HP partner program

TriVium Systems today announced that it is joining HP AllianceONE partner program. The AllianceONE program provides hardware and software vendors, original equipment manufacturers (OEM) and systems integrators the tools and resources they need to more effectively address client needs. TriVium Systems provides call recording and reporting software that work in conjunction with HP telephone systems to deliver world-class solutions to the converged communications marketplace.

TriVium Systems has been a leader in designing, building and deploying world-class, award-winning Call Recording & Call Reporting solutions since 1996. Its call recording and reporting products are tested and certified on the 3COM platform that was acquired by HP. The Company's core products include the SonicView(tm) call recording platform, CallAnalyst(tm) call reporting & call accounting and E9-1-1 Emergency Security Notification(tm) (ESN(tm)). Using state-of-the-art technology, TriVium Systems delivers solutions that are very scalable and modular at affordable price points. Its intuitive user interface allows businesses to organize, listen and share recorded calls. It also offers applications to evaluate agent interactions and their productivity.

"TriVium's association with HP AllianceONE gives access to all 3COM customers into TriVium's products as a certified partner," said Mathews Manaloor, President and CEO of TriVium. "Being a part of this program gives customers confidence in going with a solution for call recording and call reporting that has been certified by HP through the AllianceONE program," Mathews said.

HP AllianceONE partner program offers a solid framework for collaboration by integrating servers, storage, networking, security, power & cooling and services. As a member of the AllianceONE program, TriVium Systems can significantly extend market reach and improve selling success while leveraging HP AllianceONE solutions, tools and resources. This helps clients speed time to application deployment, optimize infrastructure capacity, reduce power consumption and free resources to focus on innovation that drives business growth.

"HP AllianceONE helps TriVium Systems pursue its vision to deliver turn-key Call Recording and Call Reporting solutions to companies looking to integrate quality call monitoring and ensure compliance while boosting business productivity," says Mathews. "TriVium's CallAnalyst enterprise call accounting package provides enhanced reporting capabilities to for all HP customers there by helping them to cut costs, increase productivity and enhance security," he commented.

TriVium Systems has impacted all sizes of business, from small and medium-sized companies to large enterprises with multiple locations through the use of quality monitoring and call management. It helps improve customer service, avoid law suits, avoid 'he said / she said' scenarios, enhances security and boosts overall business productivity. The Company's ability to integrate with HP telephone systems has resulted in delivering world-class, quality call recording solutions to a variety of industries throughout North America.

About TriVium Systems, Inc.

Established in 1996, TriVium Systems, Inc. is a leading provider of business productivity solutions for the converged communications marketplace. TriVium's solutions help organizations maximize the value of voice and data convergence. The Company focuses on building compelling applications, flexible platforms and related services that enhance user experience. These solutions provide access and insights into business data that help manage costs and boost productivity in innovative ways.

TriVium distributes its products through a nationwide network of channel partners.

Contact Information
TriVium Systems, Inc.
1865 NW 169th Place, Suite 210
Beaverton, OR 97006
Tel: (503) 439-9338

Visit Our Website: www.triviumsystems.biz

For additional media information, contact Crystal Minter, Marketing Manager at (503) 439-9338, ext. 328 or via email: crystalm@triviumsys.com

Trivium Systems

Software Magazine ranks eGain as one of the world’s largest software companies for the ninth straight year

Mountain View, CA (October 13, 2011): eGain ( NASDAQ: EGAN), the leading provider of cloud and on-site customer interaction hub software, today announced its inclusion in Software Magazine’s Software 500 ranking of the world’s largest software and service providers, now in its 29th year.

“The 2011 Software 500 results show that revenue growth in the software and services industry was healthy, with total Software 500 revenue of $541.5 billion worldwide for 2010, representing approximately 10 percent growth from the previous year’s list,” said John P Desmond, editor of Software Magazine and Softwaremag.com.

“The Software 500 helps CIOs, senior IT managers, and IT staff research and create the short list of business partners,” Desmond said. “It is a quick reference of vendor viability. And the online version, to be posted soon at www.softwaremag.com, is searchable by category, making it what we call the online catalog to enterprise software.”

“As consumers go social and mobile, businesses are struggling to consistently manage interactions across the customer lifecycle,” said Ashu Roy, eGain Chairman and CEO. “Our Customer Interaction Hub platform enables businesses to deliver differentiated and consistent customer experiences across the web, social, and phone. We are pleased to be in the Software 500 list for the ninth straight year.”

The Software 500 is a revenue-based ranking of the world’s largest software and services suppliers, targeting medium to large enterprises, their IT professionals, software developers, and business managers involved in software and services purchasing.

Some 27 percent of the 2011 Software 500 companies are privately held. More than 100 companies are on the list in 2011 for the first time, a reflection of the dynamic nature of the industry.

Go to www.softwaremag.com/register to subscribe to be among the first to see the 2011 Software 500. It is being released first in the digital publication, to be distributed in late September.

The ranking is based on total worldwide software and services revenue for 2010. This includes revenue from software licenses, maintenance and support, training, and software-related services and consulting. Suppliers are not ranked on their total corporate revenue, since many have other lines of business, such as hardware. The financial information was gathered by a survey prepared by King Content Co. and posted at www.softwaremag.com, as well as from public documents.

About Digital Software Magazine and Softwaremag.com
Digital Software Magazine, the Software Decision Journal, has been a brand name in the high-tech industry for more than 35 years. Softwaremag.com, its Web counterpart, is the online catalog to enterprise software and the home of the Software 500 ranking of the world’s largest software and services companies. Software Magazine and Softwaremag.com are owned and operated by King Content Co.

About eGain
eGain (NASDAQ: EGAN) is the leading provider of cloud and on-premise customer interaction software for sales and service. For over a decade, eGain solutions have helped improve customer experience, grow sales, and optimize service processes across the web, social, and phone channels. Hundreds of global enterprises rely on eGain to transform fragmented sales engagement and customer service operations into unified Customer Interaction Hubs (CIHs). To find out more about eGain products, visit http://www.egain.com/products/index.asp

Headquartered in Mountain View, California, eGain has operating presence in North America, EMEA and APAC. To learn more about us, visit www.eGain.com or call our offices: +1-800-821-4358 (US), +44-(0)-1753-464646 (EMEA), or +91-(0)-20-6608-9200 (APAC). Also, follow us on Twitter at http://twitter.com/egain and Facebook at http://facebook.com/egain

eGain contact:
Jamie Abayan
Phone: 650-230-7532
Email: jabayan@egain.com

Software 500 contact:
Tracy Kunichika
Software 500 Project Leader
Email: Tracyk@softwaremag.com

eGain Chatbot™ will enable subscribers and prospective customers to get 24x7 web self-service in English and Spanish, while enabling the wireless provider to deliver engaging and fun self-service experiences

Mountain View, CA (October 6, 2011): eGain (EGAN.OB), the leading provider of cloud and on-site customer interaction software, today announced that a premier wireless network operator in the US has selected eGain Chatbot to provide 24x7 web self-service in English and Spanish to subscribers and prospective customers.

Subscribers will be able to get answers to queries on mobile phone models, plans, billing, product issues, and procedures by chatting with the bot. Designed to behave like a human chat agent, the chatbot will interact with customers in an engaging, conversational style, and escalate to live chat agents with full context, when necessary. This eliminates the need for consumers to repeat information already shared with the chatbot, while alerting the human chat agent to solutions or answers provided by the chatbot that might not have worked for the subscriber. The chatbot’s personality and interactions will reflect the operator’s brand.

“Chatbots add a human face to self-service and make it useful and entertaining,” said Ashu Roy, eGain Chairman and CEO. “By co-innovating with blue-chip companies in the communications sector, we look forward to enabling unique customer interactions that are both delightful to subscribers and profitable for the business.”

About eGain Chatbot

eGain Chatbot™ is a lifelike, conversational agent providing a unique, interactive and personal way for users to get answers and assistance on your website, 24 hours a day, 7 days a week. A user simply chats with the bot in natural language, and the chatbot acts as an agent, providing answers and web site tours, collecting feedback, and solving customer problems. A pioneering, best-in-class virtual assistant solution and an integral part of eGain 10 customer interaction hub suite, eGain Chatbot not only offers best-in-class functionality but also seamless escalation to agent-assisted chat. For more information, visit http://www.egain.com/products/chatbot.asp.

About eGain

eGain (EGAN.OB) is the leading provider of cloud and on-site customer interaction software for sales, marketing, and service. For over a decade, eGain solutions have helped improve customer experience, grow sales, and optimize service processes across the web, social, and phone channels. Hundreds of global enterprises rely on eGain to transform their fragmented sales engagement and customer service operations into unified Customer Interaction Hubs (CIHs). To find out more about eGain software, visit http://www.egain.com/products/index.asp
Headquartered in Mountain View, California, eGain has operating presence in North America, EMEA and APAC. To learn more about us, visit www.eGain.com or call our offices: +1-800-821-4358 (US), +44-(0)-1753-464646 (EMEA), or +91-(0)-20-6608-9200 (APAC). Also, follow us on Twitter at http://twitter.com/egain and Facebook at http://facebook.com/egain.

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†Based on weekly patent counts issued by United States Patent and Trademark Office.

eGain, the eGain logo, and all other eGain product names and slogans are trademarks or registered trademarks of eGain Communications Corp. in the United States and/or other countries. All other company names and products mentioned in this release may be trademarks or registered trademarks of the respective companies.

EGAIN MEDIA CONTACTS

Jamie Abayan
eGain
650-230-7532
jabayan@egain.com

Kristin Miller
SS|PR
719-634-8292
kmiller@sspr.com

Interview with Turkey's Capital magazine provides insight into Koç.net's strategy to expand its offerings by partnering with Surado CRM while showcasing benefits of Surado CRM Online to Small Businesses.

Riverside, California July 5, 2011 – Surado Solutions, the developer of sensible On-Premise and Cloud SaaS CRM solutions for more than 16 years announced that its Turkish partner Koç.net continues to educate and inform small business in Turkey the importance of Surado Customer Relationship Management (CRM) Online software. CRM software helps small businesses manage existing customer information while using online technology to attract and acquire new customers.

In an interview with Capital Economy & Business magazine in Turkey, Mr. Mehmet Ali Akarca, Koç.net General Manager shared how Surado CRM Online features can increase operational efficiencies by providing a comprehensive and secure CRM product delivered online. Key benefits to small business include:

• Integrated & Localized Sales, Customer Service and Marketing features|
• Automation to Help Remind and Communicate with Prospects and Customers
• Easy to Use and Affordable
• No Need to Purchase Additional Hardware or extra Licenses
• 100% Online means that Businesses will Always have Access Anywhere, Anytime
• Automated Backup that Prevents Data Loss
• High Level of Security
• Local Support Teams

“ Now, it is possible for Small Businesses to follow up with their customers closely for 2 TL a day. This will allow them to increase efficiencies and revenues, ” said Mr. Mehmet Ali Akarca, Koç.net General Manager. “ We provide Small Businesses the CRM technology at an affordable price - creating a fair competitive environment. ”

Surado worked closely with Koç.net for more than 8 months to deliver a fully localized product to the Turkish market. In the interview Mr. Akarca emphasized the relationship with Surado was a strategic move that differentiated Koç.net from other telecom providers and this move will help Koç.net achieve its 2011 revenue goal.

“The word is getting out among Turkish small business owners that there are new ways of managing and growing their business using Surado CRM Online Türkiye,” said Sundip R. Doshi, Surado CEO. “With Koç.net's Kobiline portal, Small Business owners will be able to get the most important internet services from one vendor.”

In addition to Surado CRM Online, Koç.net currently provides other online services including domain name registration, email packages, internet connectivity services and other internet services to more than 75,000 small business customers. On the business to consumer side, under the BiRi brand, Koç.net has more than 170,000 customers.

About Surado Solutions, Inc.
Surado Solutions, Inc., founded in 1995, is headquartered in the University Research Park, Riverside, California. Surado celebrates 16 years of CRM Success with on-premise and cloud SaaS CRM product lines for small to medium sized businesses. Having sold CRM solutions in more than 64 countries worldwide in the English language, Surado recently announced localization initiatives including local language support for its Cloud SaaS flagship product, Surado CRM Online. Surado CRM Online is a solution for small to medium sized businesses around the world. Surado CRM includes all core CRM functionality including Contact and Account Management, Sales Automation, Marketing Automation, Customer Service and integration for a complete 360 degree view. Surado offers specific editions based on size, complexity and regional localization needs. For more information on Surado CRM Online Türkiye or to view the entire Capital magazine interview , please visit www.Surado.com.tr . For more information about Surado CRM products globally, please visit www.SuradoCRM.com . ( 951-682-4895) .
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