<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xml:base="http://www.customerthink.com" xmlns:dc="http://purl.org/dc/elements/1.1/">
<channel>
 <title>Industry: Fast-Moving Consumer Goods</title>
 <link>http://www.customerthink.com/fast-moving_consumer_goods</link>
 <description>The taxonomy view with a depth of 0.</description>
 <language>en</language>
<item>
 <title>To Create Advocates, You Have to Differentiate Your Organization</title>
 <link>http://www.customerthink.com/blog/create_advocates_differentiate</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/create_advocates_differentiate#comments</comments>
 <category domain="http://www.customerthink.com/chief_executive_officer">CEO</category>
 <category domain="http://www.customerthink.com/chief_marketing_officer">Marketing</category>
 <category domain="http://www.customerthink.com/chief_customer_officer">CRM</category>
 <category domain="http://www.customerthink.com/content/enterprise_size_large_business">Enterprise Size: Large Business</category>
 <category domain="http://www.customerthink.com/customer_experience_management">Popular Topics: Customer Experience Management</category>
 <category domain="http://www.customerthink.com/customer_intelligence">Popular Topics: Customer Intelligence</category>
 <category domain="http://www.customerthink.com/customer_loyalty_management">Popular Topics: Customer Loyalty Management</category>
 <category domain="http://www.customerthink.com/voice_of_customer">Popular Topics: Voice of Customer</category>
 <category domain="http://www.customerthink.com/crm_strategy">CRM Planning: Strategy</category>
 <category domain="http://www.customerthink.com/crm_metrics">CRM Planning: Metrics</category>
 <category domain="http://www.customerthink.com/fast-moving_consumer_goods">Industry: Fast-Moving Consumer Goods</category>
 <category domain="http://www.customerthink.com/financial_services">Industry: Financial Services</category>
 <category domain="http://www.customerthink.com/retail_sales">Industry: Retail Sales</category>
 <category domain="http://www.customerthink.com/transportation_travel_leisure">Industry: Transportation, Travel and Leisure</category>
 <pubDate>Sat, 19 Jul 2008 06:43:57 -0500</pubDate>
 <dc:creator>sampson_lee</dc:creator>
 <guid isPermaLink="false">200041 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Trigger Events and Selective Perception</title>
 <link>http://www.customerthink.com/blog/trigger_events_and_selective_perception</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/trigger_events_and_selective_perception#comments</comments>
 <category domain="http://www.customerthink.com/chief_executive_officer">CEO</category>
 <category domain="http://www.customerthink.com/chief_marketing_officer">Marketing</category>
 <category domain="http://www.customerthink.com/chief_sales_officer">Sales</category>
 <category domain="http://www.customerthink.com/chief_service_officer">Service</category>
 <category domain="http://www.customerthink.com/chief_information_officer">Technology</category>
 <category domain="http://www.customerthink.com/chief_customer_officer">CRM</category>
 <category domain="http://www.customerthink.com/content/enterprise_size_large_business">Enterprise Size: Large Business</category>
 <category domain="http://www.customerthink.com/medium_business">Enterprise Size: Medium Business</category>
 <category domain="http://www.customerthink.com/small_business">Enterprise Size: Small Business</category>
 <category domain="http://www.customerthink.com/crm_strategy">CRM Planning: Strategy</category>
 <category domain="http://www.customerthink.com/advertising_media_public_relations">Industry: Advertising / Media / Public Relations</category>
 <category domain="http://www.customerthink.com/agriculture_construction">Industry: Agriculture and Construction</category>
 <category domain="http://www.customerthink.com/broadcast_other_communications">Industry: Broadcast and Other Communications</category>
 <category domain="http://www.customerthink.com/business_legal_services">Industry: Business, Legal and Services</category>
 <category domain="http://www.customerthink.com/education">Industry: Education</category>
 <category domain="http://www.customerthink.com/fast-moving_consumer_goods">Industry: Fast-Moving Consumer Goods</category>
 <category domain="http://www.customerthink.com/financial_services">Industry: Financial Services</category>
 <category domain="http://www.customerthink.com/government_public_sector">Industry: Government and Public Sector</category>
 <category domain="http://www.customerthink.com/healthcare_services">Industry: Healthcare Services</category>
 <category domain="http://www.customerthink.com/high-tech_consulting_services">Industry: High-Tech Consulting and Services</category>
 <category domain="http://www.customerthink.com/high-tech_products_systems">Industry: High-Tech Products and Systems</category>
 <category domain="http://www.customerthink.com/hospitality_entertainment">Industry: Hospitality and Entertainment</category>
 <category domain="http://www.customerthink.com/manufacturing">Industry: Manufacturing (Non High-Tech)</category>
 <category domain="http://www.customerthink.com/non-profit_associations">Industry: Non-Profit and Associations</category>
 <category domain="http://www.customerthink.com/pharmaceutical">Industry: Pharmaceutical</category>
 <category domain="http://www.customerthink.com/printing_publishing">Industry: Printing and Publishing</category>
 <category domain="http://www.customerthink.com/retail_sales">Industry: Retail Sales</category>
 <category domain="http://www.customerthink.com/telecommunications">Industry: Telecommunications</category>
 <category domain="http://www.customerthink.com/transportation_travel_leisure">Industry: Transportation, Travel and Leisure</category>
 <category domain="http://www.customerthink.com/utilities_energy">Industry: Utilities and Energy</category>
 <category domain="http://www.customerthink.com/wholesale_distribution">Industry: Wholesale Distribution</category>
 <pubDate>Tue,  1 Jul 2008 08:45:02 -0500</pubDate>
 <dc:creator>CraigElias</dc:creator>
 <guid isPermaLink="false">199232 at http://www.customerthink.com</guid>
</item>
<item>
 <title>What Would Mark Twain Click On?</title>
 <link>http://www.customerthink.com/blog/what_would_mark_twain_click</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/what_would_mark_twain_click#comments</comments>
 <category domain="http://www.customerthink.com/chief_marketing_officer">Marketing</category>
 <category domain="http://www.customerthink.com/chief_sales_officer">Sales</category>
 <category domain="http://www.customerthink.com/crm_strategy">CRM Planning: Strategy</category>
 <category domain="http://www.customerthink.com/fast-moving_consumer_goods">Industry: Fast-Moving Consumer Goods</category>
 <category domain="http://www.customerthink.com/retail_sales">Industry: Retail Sales</category>
 <pubDate>Tue, 17 Jun 2008 10:42:39 -0500</pubDate>
 <dc:creator>andrew_rudin</dc:creator>
 <guid isPermaLink="false">198632 at http://www.customerthink.com</guid>
</item>
<item>
 <title>What If the Person Building Your Product Met the Customer Who Would Be Buying It?</title>
 <link>http://www.customerthink.com/article/person_building_met_customer_buying</link>
 <description></description>
 <comments>http://www.customerthink.com/article/person_building_met_customer_buying#comments</comments>
 <category domain="http://www.customerthink.com/chief_sales_officer">Sales</category>
 <category domain="http://www.customerthink.com/chief_service_officer">Service</category>
 <category domain="http://www.customerthink.com/chief_customer_officer">CRM</category>
 <category domain="http://www.customerthink.com/customer_loyalty_management">Popular Topics: Customer Loyalty Management</category>
 <category domain="http://www.customerthink.com/voice_of_customer">Popular Topics: Voice of Customer</category>
 <category domain="http://www.customerthink.com/crm_strategy">CRM Planning: Strategy</category>
 <category domain="http://www.customerthink.com/crm_alignment">CRM Planning: Alignment</category>
 <category domain="http://www.customerthink.com/fast-moving_consumer_goods">Industry: Fast-Moving Consumer Goods</category>
 <category domain="http://www.customerthink.com/retail_sales">Industry: Retail Sales</category>
 <pubDate>Mon,  9 Jun 2008 07:58:00 -0500</pubDate>
 <dc:creator>chris_stiehl</dc:creator>
 <guid isPermaLink="false">198149 at http://www.customerthink.com</guid>
</item>
<item>
 <title>The iPhone: Angel or Demon Building Loyalty?</title>
 <link>http://www.customerthink.com/blog/iphone_angel_or_demon_loyalty</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/iphone_angel_or_demon_loyalty#comments</comments>
 <category domain="http://www.customerthink.com/chief_marketing_officer">Marketing</category>
 <category domain="http://www.customerthink.com/chief_information_officer">Technology</category>
 <category domain="http://www.customerthink.com/customer_loyalty_management">Popular Topics: Customer Loyalty Management</category>
 <category domain="http://www.customerthink.com/crm_strategy">CRM Planning: Strategy</category>
 <category domain="http://www.customerthink.com/fast-moving_consumer_goods">Industry: Fast-Moving Consumer Goods</category>
 <category domain="http://www.customerthink.com/telecommunications">Industry: Telecommunications</category>
 <pubDate>Wed,  4 Jun 2008 13:59:58 -0500</pubDate>
 <dc:creator>rick_ferguson</dc:creator>
 <guid isPermaLink="false">198074 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Why Do Companies Make Life So Complicated?</title>
 <link>http://www.customerthink.com/blog/why_companies_make_life_so_complicated</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/why_companies_make_life_so_complicated#comments</comments>
 <category domain="http://www.customerthink.com/chief_executive_officer">CEO</category>
 <category domain="http://www.customerthink.com/chief_marketing_officer">Marketing</category>
 <category domain="http://www.customerthink.com/chief_sales_officer">Sales</category>
 <category domain="http://www.customerthink.com/chief_service_officer">Service</category>
 <category domain="http://www.customerthink.com/chief_information_officer">Technology</category>
 <category domain="http://www.customerthink.com/chief_customer_officer">CRM</category>
 <category domain="http://www.customerthink.com/customer_experience_management">Popular Topics: Customer Experience Management</category>
 <category domain="http://www.customerthink.com/crm_redesign">CRM Planning: Redesign</category>
 <category domain="http://www.customerthink.com/crm_technology">CRM Planning: Technology</category>
 <category domain="http://www.customerthink.com/fast-moving_consumer_goods">Industry: Fast-Moving Consumer Goods</category>
 <category domain="http://www.customerthink.com/high-tech_products_systems">Industry: High-Tech Products and Systems</category>
 <pubDate>Wed,  4 Jun 2008 11:55:23 -0500</pubDate>
 <dc:creator>graham_hill</dc:creator>
 <guid isPermaLink="false">198051 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Leveraging the Power of Data: Savvy Companies Use Data to Change Customer Behavior</title>
 <link>http://www.customerthink.com/blog/leveraging_power_data_loyalty</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/leveraging_power_data_loyalty#comments</comments>
 <category domain="http://www.customerthink.com/chief_marketing_officer">Marketing</category>
 <category domain="http://www.customerthink.com/customer_intelligence">Popular Topics: Customer Intelligence</category>
 <category domain="http://www.customerthink.com/customer_loyalty_management">Popular Topics: Customer Loyalty Management</category>
 <category domain="http://www.customerthink.com/crm_strategy">CRM Planning: Strategy</category>
 <category domain="http://www.customerthink.com/fast-moving_consumer_goods">Industry: Fast-Moving Consumer Goods</category>
 <pubDate>Wed, 28 May 2008 11:00:00 -0500</pubDate>
 <dc:creator>rick_ferguson</dc:creator>
 <guid isPermaLink="false">197654 at http://www.customerthink.com</guid>
</item>
<item>
 <title>WOW Experiences and Net Promoter Score</title>
 <link>http://www.customerthink.com/case/wow_experiences_and_net_promoter_score</link>
 <description></description>
 <category domain="http://www.customerthink.com/chief_executive_officer">CEO</category>
 <category domain="http://www.customerthink.com/chief_marketing_officer">Marketing</category>
 <category domain="http://www.customerthink.com/chief_sales_officer">Sales</category>
 <category domain="http://www.customerthink.com/chief_service_officer">Service</category>
 <category domain="http://www.customerthink.com/chief_customer_officer">CRM</category>
 <category domain="http://www.customerthink.com/content/enterprise_size_large_business">Enterprise Size: Large Business</category>
 <category domain="http://www.customerthink.com/medium_business">Enterprise Size: Medium Business</category>
 <category domain="http://www.customerthink.com/small_business">Enterprise Size: Small Business</category>
 <category domain="http://www.customerthink.com/contact_center">Popular Topics: Contact Center</category>
 <category domain="http://www.customerthink.com/customer_experience_management">Popular Topics: Customer Experience Management</category>
 <category domain="http://www.customerthink.com/customer_intelligence">Popular Topics: Customer Intelligence</category>
 <category domain="http://www.customerthink.com/customer_loyalty_management">Popular Topics: Customer Loyalty Management</category>
 <category domain="http://www.customerthink.com/performance_management">Popular Topics: Performance Management</category>
 <category domain="http://www.customerthink.com/voice_of_customer">Popular Topics: Voice of Customer</category>
 <category domain="http://www.customerthink.com/crm_strategy">CRM Planning: Strategy</category>
 <category domain="http://www.customerthink.com/crm_metrics">CRM Planning: Metrics</category>
 <category domain="http://www.customerthink.com/crm_alignment">CRM Planning: Alignment</category>
 <category domain="http://www.customerthink.com/fast-moving_consumer_goods">Industry: Fast-Moving Consumer Goods</category>
 <category domain="http://www.customerthink.com/retail_sales">Industry: Retail Sales</category>
 <enclosure url="http://www.customerthink.com/system/files/Experienced-based+training_UK_2.pdf" length="405527" type="application/pdf" />
 <pubDate>Wed, 28 May 2008 03:14:00 -0500</pubDate>
 <dc:creator>pothoven</dc:creator>
 <guid isPermaLink="false">197623 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Multi-channel customer experience vision</title>
 <link>http://www.customerthink.com/case/multi_channel_customer_experience_vision</link>
 <description></description>
 <category domain="http://www.customerthink.com/chief_executive_officer">CEO</category>
 <category domain="http://www.customerthink.com/chief_marketing_officer">Marketing</category>
 <category domain="http://www.customerthink.com/chief_sales_officer">Sales</category>
 <category domain="http://www.customerthink.com/chief_service_officer">Service</category>
 <category domain="http://www.customerthink.com/chief_customer_officer">CRM</category>
 <category domain="http://www.customerthink.com/content/enterprise_size_large_business">Enterprise Size: Large Business</category>
 <category domain="http://www.customerthink.com/contact_center">Popular Topics: Contact Center</category>
 <category domain="http://www.customerthink.com/customer_experience_management">Popular Topics: Customer Experience Management</category>
 <category domain="http://www.customerthink.com/customer_intelligence">Popular Topics: Customer Intelligence</category>
 <category domain="http://www.customerthink.com/customer_loyalty_management">Popular Topics: Customer Loyalty Management</category>
 <category domain="http://www.customerthink.com/voice_of_customer">Popular Topics: Voice of Customer</category>
 <category domain="http://www.customerthink.com/crm_strategy">CRM Planning: Strategy</category>
 <category domain="http://www.customerthink.com/crm_alignment">CRM Planning: Alignment</category>
 <category domain="http://www.customerthink.com/crm_redesign">CRM Planning: Redesign</category>
 <category domain="http://www.customerthink.com/fast-moving_consumer_goods">Industry: Fast-Moving Consumer Goods</category>
 <category domain="http://www.customerthink.com/retail_sales">Industry: Retail Sales</category>
 <enclosure url="http://www.customerthink.com/system/files/Multi-channel+Experience+Blueprint_UK_2.pdf" length="400455" type="application/pdf" />
 <pubDate>Wed, 28 May 2008 03:08:08 -0500</pubDate>
 <dc:creator>pothoven</dc:creator>
 <guid isPermaLink="false">197622 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Transition in the Contact Center: To Sell or Not to Sell?</title>
 <link>http://www.customerthink.com/blog/transition_contact_center_sell_or_not_sell</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/transition_contact_center_sell_or_not_sell#comments</comments>
 <category domain="http://www.customerthink.com/chief_executive_officer">CEO</category>
 <category domain="http://www.customerthink.com/chief_marketing_officer">Marketing</category>
 <category domain="http://www.customerthink.com/chief_sales_officer">Sales</category>
 <category domain="http://www.customerthink.com/chief_service_officer">Service</category>
 <category domain="http://www.customerthink.com/chief_customer_officer">CRM</category>
 <category domain="http://www.customerthink.com/content/enterprise_size_large_business">Enterprise Size: Large Business</category>
 <category domain="http://www.customerthink.com/medium_business">Enterprise Size: Medium Business</category>
 <category domain="http://www.customerthink.com/contact_center">Popular Topics: Contact Center</category>
 <category domain="http://www.customerthink.com/customer_loyalty_management">Popular Topics: Customer Loyalty Management</category>
 <category domain="http://www.customerthink.com/fast-moving_consumer_goods">Industry: Fast-Moving Consumer Goods</category>
 <category domain="http://www.customerthink.com/financial_services">Industry: Financial Services</category>
 <category domain="http://www.customerthink.com/high-tech_consulting_services">Industry: High-Tech Consulting and Services</category>
 <category domain="http://www.customerthink.com/high-tech_products_systems">Industry: High-Tech Products and Systems</category>
 <category domain="http://www.customerthink.com/retail_sales">Industry: Retail Sales</category>
 <pubDate>Tue,  6 May 2008 15:47:37 -0500</pubDate>
 <dc:creator>barry_trailer</dc:creator>
 <guid isPermaLink="false">3564 at http://www.customerthink.com</guid>
</item>
</channel>
</rss>
