Social Business Executive Summit - Recordings

This virtual Summit, conducted May 25-27, 2010, featured thought leaders in Social CRM, Enterprise 2.0 and Social Media Marketing from the Founders Council of SocialBusinessOne.

CustomerThink conducted six webinars focused on social business strategy, customer communities, employee collaboration and how social computing will transform marketing, sales and customer service.

Click on the session titles to view the recording of each webinar. Click on the "slides" link to download presentation material in PDF format.

Session 1: May 25, 8-9 a.m. PDT [slides]

The CEO's Challenge: Creating and Leading a Profitable Social Business Strategy

The world has changed. Are you ready to deal with the Social Customer? Our opening speakers will share insights and real-world examples to inspire you to lead you organization to success!

John Todor, The Whetstone Edge
Social Strategies for Adapting to the New Normal

Axel Schultze, Social Media Academy
Executing a Social Business Strategy

Christopher Carfi, Cerado
Trends to Watch in Mobile and Social Business

Session 2: May 25, 10-11 a.m. PDT — Sponsored by Marketo [slides]

Transforming Marketing to Listen, Influence and Drive Sales-Ready Leads

In case you were wondering, the days of 'spray and pray' marketing are over. Learn how social marketing can help you engage, build your brand and yes, still generate valuable leads for the sales force.

Don Bulmer, SAP
Understanding Stakeholder Brand Perceptions

Maria Pergolino, Marketo
Marketing Optimizations to Create More Sales-Ready Leads and Drive Revenue

Mitch Lieberman, Comity Technology Advisors
Building Trust to Engage B2B Prospects Online

Session 3: May 26, 8-9 a.m. PDT — Sponsored by RightNow Technologies [slides]

Best Practices to Create Online Communities to Engage Customers and Increase Loyalty

Creating successful online communities requires a whole lot more than just a web site. Learn the different options and how to bring your community come to life to create business value.

Vanessa DiMauro, Leader Networks
A Strategic Framework for Success

Tatyana Kanzaveli, Social CRM World
Types of Communities in the Digital Ecosystem

Jason Mittelstaedt, RightNow Technologies
RightNow and the Social Customer Experience

Session 4: May 26, 10-11 a.m. PDT — Sponsored by InsideView [slides]

Transforming Sales to Align with Social Buyers and Close More Deals

Can sales be social? Sure, but not just by using social media with yesterday's sales tactics. Learn new social sales models to increase sales performance with social buyers.

Mark Parker, Smart Selling
Creating a New Social Sales Model

Umberto Milletti, InsideView
Customer 2.0: Finding New Buyers in the Era of Social Media

Axel Schultze, Social Media Academy
Pioneers Using Social Selling Techniques

Session 5: May 27, 8-9 a.m. PDT — Sponsored by Jive [slides]

Best Practices to Create a High-Performance Organization with Employee Collaboration

Join this session to explore new tools and strategies for using social media with your employees. Learn how internal collaboration can dramatically improves overall business performance.

Jacob Morgan, Chess Media Group
Integrated Approach to Tools, Culture and Adoption

Nathan Rawlins, Jive
How Employee Communities Increase Collaboration And Productivity

Adrienne Corn, VENTUS
Maximizing Social Media Use in Human Resources

Session 6: May 27, 10-11 a.m. PDT — Sponsored by Genesys [slides]

Transforming Customer Service/Support to Profit from the Wisdom of Crowds

Social support communities can help you engage with customers to solve problems and co-create solutions. Put your customers to work to help each other, while improving your bottom line.

John Moore, Swimfish
Engaging Customers with Support Communities

Eric Tamblyn, Genesys
Transforming Tribal Communities and Knowledge into Customer Engagement

Bob Thompson, CustomerThink
Getting the ROI from "CrowdService"

If you need help, please contact service@customerthink.com

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