In a study titled “Amazon Can’t Do That” polling 1,500 consumers spanning the three generations of Millennial, Gen X, and Boomers research group, WD Partners concluded that shoppers still prefer feeling, walking around, and gathering with friends and families during the holiday shopping season. Whereas Amazon is no longer just a store for books, the grand giant now sells everything that can be sold or delivered, so how do local stores compete, and what needs to be done to gain customer loyalty even after the last ornaments have been neatly tucked away?
As convenient as it was to shop on Cyber Monday, the news media burst with headlines displaying throngs of shoppers postponing their family turkey dinners to stand in line for incredible deals such as 50″ flat screen televisions for $199, kitchen appliances at hefty discounts, or the most popular toys being sold in record numbers at Toys R’Us on Black Friday. Mix that with movie stars such as Jessica Simpson, Justin Bieber, and others superimposed talking to Kris Kringle in the Macy’s Department Store advertisement, which for the first time ever, opened on Thanksgiving Day, there’s still some profound popularity for the brick and mortar experience to find good service, good sales, and the nostalgia of the Season.
It’s 10:30 in the morning, and her Jawbone buzzes. Jane is notified that she’s been sitting too long, and her meeting is ending anyway. She rises up from her booth at the coffee shop, bids her associate good bye, and walks through the mall towards the parking lot. Her device reminds her that she’s walked 1,430 steps today (and has only 6,070 to go until she reaches her daily goal).
She’s digitally prompted to visit a new boutique that three of her friends have visited recently, and offered a coupon for 20% off if used during the next three hours.
As she walks into the boutique, she’s greeted and invited to take a look at the latest winter fashions. She tries on a few outfits and gets real-time video input from her two friends vacationing in Vail and mom, her greatest advocate, and critic.
With unanimous feedback from her trusted circle, she chooses a luxurious new sweater, but before purchasing, she does a quick check to make sure that the same sweater is not available from other merchants for a better price. She finds one, and is automatically offered the best market price by the boutique. With a confirmation on her phone, her account is debited and the additional 20 percent discount applied. She shares her new treasure with friends in her digital networks, and watches the boutique amplify her message to their larger audience. She’s excited to find out how much money she’ll earn this month based on her product referrals.
Here are some inspirational quotes on not only life in general, but also for innovation and entrepreneurship. They come from a truly remarkable man. Rest in peace, Madiba!
“What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead.”
“When people are determined they can overcome anything.”
“I am fundamentally an optimist. Whether that comes from nature or nurture, I cannot say. Part of being optimistic is keeping one’s head pointed toward the sun, one’s feet moving forward. There were many dark moments when my faith in humanity was sorely tested, but I would not and could not give myself up to despair. That way lays defeat and death.”
“The greatest glory in living lies not in never falling, but in rising every time we fall.”
“It always seems impossible until it’s done.”
“A good head and a good heart are always a formidable combination.”
“It is better to lead from behind and to put others in front, especially when you celebrate victory when nice things occur. You take the front line when there is danger. Then people will appreciate your leadership.”
“Education is the most powerful weapon which you can use to change the world.”
“I like friends who have independent minds because they tend to make you see problems from all angles.”
“Everyone can rise above their circumstances and achieve success if they are dedicated to and passionate about what they do.”
This week, I hope you enjoy my pain as I share my disastrous customer experience with Sears.com and its customer support policies.
But that ain’t all, my friends. I had a similar failed online shopping experience with GoodEve LLC, a merchant whose deal I had purchased via kgb.com. (I would include a link to Goodeve’s website, but I can no longer find it! They have appeared to disappear!)
To keep this story short (unlike the Sears.com story):
We lost a great man today. Nelson Mandela was an inspiration, not just to his people, but to the whole world. He touched people in places way, way away from his own ’world’ – and that was before all this new fangled internet and social media stuff we have today!
His struggle against apartheid was the first real thing that touched me ‘politically’ and really raised my consciousness and awareness of what was happening in a place a long way from my day to day life. What he stood for got me as a young stroppy teenager on all sorts of marches and campaigns, and actually doing stuff! His release from prison and long walk to freedom in February 1991 is a memorable moment that is totally embedded in my mind.
It was what happened next that really showed him for the great man and leader that he was – he changed his country, and he changed the world. He’s a great example of true leadership - creating and sharing a clear vision, inspiring and engaging others and actually working with them to achieve that vision.
There will be far better people than me writing amazing tributes to him as a leader, and I just thought his own words say it best…
What’s the number one challenge you face in your B2B marketing strategies?
According to an infographic by Placester, generating leads is the highest obstacle B2B marketers come across which should be no surprise to us. In Placester’s recent infographic, “Hot or Not: The Best Methods for Finding New B2B Customers in 2014,” only 46% of B2B marketers have budgetary issues; meanwhile, 78% reveal that producing leads is a challenge.
The following information highlights Placester’s top trends in lead generation, as well as the most effective methods for generating B2B leads:
The Most Effective (And Ineffective) Lead Generation Tactics
As outlined in Placester’s infographic, various lead generation methods have been measured according to their effectiveness.
The most effective methods are: 1. Internal sales 2. Exclusive events 3. Telemarketing 4. Trade conferences 5. E-newsletters
The most ineffective methods are: 1. Pinterest 2. Twitter 3. Miscellaneous Web 2.0 devices 4. Facebook 5. Web videos
One of the great—and good—figures of our time passed away yesterday, a man who accomplished so much for his people, his country, and his world.
I will let others far better prepared than I to write about all his accomplishments; I’m just going to focus here on the lesson he leaves for anyone who wants to exert influence on behalf of a cause larger than themselves.
Aristotle told us that the three indispensable tools of persuasion are logos, pathos and ethos—roughly logic, emotion and character. I think those of us who write about these things tend to spend a disproportionate share of ink on the first two—maybe because they are easier to write about, especially in these times when it’s almost politically incorrect to focus on character. That’s a curious omission, considering that Aristotle said that ethos was the most important of the three.
Nelson Mandela spoke with great clarity of logic and force of emotion, but his greatest strength as a persuasive communicator was unquestionably his character.
Dreamforce has always highlighted pop culture — featuring concerts from the likes of the Red Hot Chili Peppers, Metallica and will.i.am — and the 2013 event was no different. We got to see Green Day perform and heard discussions on new topics that surfaced online over the last few months. This year, the internet buzzed with talk of 3D printers, drones delivering packages and the internet of things. While Dreamforce was a bit light on 3D printing and drone deliveries, it certainly had more than enough to say about the internet of things to make up for it.
These days, it seems no one wants to buy a product that isn’t connected to the internet. This shirt doesn’t monitor my heart rate and send it to my phone? This fork doesn’t track what I eat and send it to my dietician? No thanks, I’ll pass.
It might seem a bit far-fetched, but with the path we’re on it won’t be long before all products we buy connect to the internet. For proof, look no further than what happened at Dreamforce this year.
I’ve had more conversations at #DF13 w customers about internet enabling consumer products than all of this year. #itseemstobehappening
Part 5 in a series of articles fromSales Through Service: How to make customers want to buy again and again and again (because you’re so ‘great’!) by Guy Arnold
Issue Number 3 – People not having enough time to work on their business because they are so busy working in their business.
This is a huge issue today (which is of course surprising, bearing in mind how many time saving devices we have at our disposal!), but there is so much information produced today, that filtering it all to get the wheat separated from the chaff, is a job in itself.
An array of studies carried out reveals that individuals and businesses have about a seven seconds timeframe to make a first impression. Researchers at the New York University further buttressed this point as they came to a conclusion that people make eleven major decisions about one another in the seven seconds of meeting. Carol Goman, a body language expert stated that first impressions are more influenced by nonverbal cues than verbal or spoken words. Other insights have also supported this postulation that non verbal cues have a four times impression about a person than what they actually say. Lydia Ramsey is also a major proponent of this school of thought as she stated that, 93% of an individual or a business is judged during an interaction via non verbal data only 7% is determined by spoken words.
[Recorded Sept 26] Traditional Voice of Customer surveys have a blind spot to real-time feedback on social media and call center interactions. Learn how progressive companies are mining Big Data to improve the customer experience, reduce churn and even boost agent selling.