• Vijay Dandapani

    Hidden fees: theft in plain sight?

    comments 0 comments  |  442 reads

    With the summer travel season a couple of weeks away the menace of hidden fees gets more attention in the press leading to the somewhat misleading notion that the add-ons are merely a summer practice.  Instead, less light is shone on the nebulous extractions as business folks, who do the bulk of the traveling the rest of the year are less inclined to pay heed and object to them. An example of that is this booking with Hertz US for a rental in Italy where the local office added a mysterious "local"  charge of €100 and doubled the charge for a child's seat besides slapping on a charge for an additional driver without disclosing it.

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  • Dave Brock

    Buying Is A High Risk Job!

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    In my post, “Solving Our Problems,”  Tim Foster reminded me of something the folks at The TAS Group say, “The impact on the customer of a bad buying decision is usually greater than the impact of the lost sale to the sales person.”

    It’s something few of us think about, but we need to remind ourselves everyday.  The risk to the customer in making a bad buying decision can be very high.  The risks far exceed what they pay for the product and the revenue we might get.

    To the customer it might mean:

    A project failure.  The customer is buying our product to achieve some goals.  If they make the wrong decision, they may not achieve the goals they expected.  The customer may have chosen the wrong component part for a new product, they miss their product launch, they have to redesign and correct the product, increasing their expense.  They’ve lost revenue they had counted on for the product launch.  Or the customer implements a new manufacturing system, and they don’t get the manufacturing productivity improvements they want.

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  • Mei Lin Fung

    Homo Sapiens evolving to Homo Socio-Sapiens

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    Thoughts for spring..... we are evolving and this is a fast part of a long cycle

    Humans have been evolving and its been happening over so long, the changes have generally been so slow, we mostly don't take it into account in the course of one human life.

    When I compare how I grew up to how my daughter grew up - I biked around the neighborhood every day after school - for fun! She walked to Borders books with friends - and they missed it terribly when the store closed - so much so, they bought souvenirs for each other when they sold the store fittings.

    My social circle was limited to the folks I saw in school, the neighbors and local cousins plus a penpal in New Zealand.

    Her social circle is unlimited - she is part of a tribe she joined on the Internet: At a young age, she wanted to go to LA to be part of the first Youtube conference put on by the Vlogbrothers & friends! So I went and was part of it too. It felt like the average age was 16 years, .... 12 year olds accompanied by one of their parents. I think there were 2000 people there in that sold out conference at the Century City hotel on the Avenue for the Stars. It was fun for parents too!

    We host people as part of the AirBnb network - its like staying at home and the world comes to visit! I realized how different a life we lead than most because our visitors tell us.... "I have never stayed in a house with so many magazines (Atlantic, New Yorker, Harpers, the Economist, etc) and the New York Times newspaper delivered daily"

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  • Peter Chase

    Best of CRM: May 18th

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    Every week, we recount some of the best buzz around CRM and data integration. We’ll review our favorite articles and share the most pressing findings or key takeaways from each.

    5 Facets of the Highly Effective Marketing Organization
    By: Lou Guercia (@louguercia)
    Scribe CEO Lou Guercia reviews five critical components of effective marketing organizations. These include breaking down data siloes, taking action instead of assigning blame, mastering smart customer data insights, embracing best-of-breed technology solutions and aligning marketing and sales departments to drive revenue. And while this advice may seem obvious, it’s steeped in data – Marketo found organizations with aligned marketing and sales departments had a business close ratio 60% higher than those lacking alignment, and a CMO council survey unveiled that most CMOs don’t believe they received adequate resources from IT.

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  • Matt Heinz

    Three days in 30 minutes: A recap of the AA-ISP Leadership Summit

    comments 0 comments  |  382 reads

    As usual, this annual event was three days of amazing content, networking and best practice sharing among inside sales peers. Paul and Mark did a great job condensing three days of great presentations into a fast-paced summary. Here are their slides, which largely are taken from presentations from a wide variety of inside sales leaders and vendors (you can see a list of those companies on slide 51).

    Whether you manage inside sales or work with teams that do, this deck is worth a quick flip through.

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  • Michael  Plishka

    New Directions in Innovation and Design – Insights from IIT’s Design Strategy Conference

    comments 0 comments  |  249 reads

    I was at the IIT Institute of Design’s Design Strategy Conference this week.

    This is, no doubt, one of the best, little known, innovation and design conferences.  Every year I get to meet people, learn, think, dream and be empowered to do and be more.

    Thoughts*…

    Carl Bass gave wonderful insights into software for crafting, and some interesting business challenges that the proliferation of apps has created. ( Hint- He gets more letters from people complaining about a $3 app than a $5000 software package)

    Kim Erwin emphasized that innovation is about more than making things reality.  Her book, Communicating the New, promises to provide vital insights into an often neglected and yet vital aspect of the innovation process: Communication.

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  • Ian Williams

    Was Blumenthal Wrong?

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    Heston Blumenthal has spent most of his career amazing people. The world-famous British chef; who is renowned for his unusual culinary concoctions such as Edible Fairy Lights, Exploding Potato Donuts & Black Pudding Chocolate Spread; could never be referred to as predictable. However in 2008, he did something that nobody could have ever expected. The owner of the three Michelin starred Fat Duck restaurant agreed to help turn around the fortunes of the faltering British ‘greasy spoon’ restaurant chain Little Chef, which had been taken into administration and rescued only two years earlier.

    Blumenthal was given £350,000 and asked to re-invent the Little Chef menu and test the proposition via a concept restaurant in Popham, Hampshire. The entire engagement was captured in a series of Channel 4 documentaries aired in 2009, the final one of which can be seen here:


    E4 Did Heston Change Little Chef by zodiacza

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  • Alan Hamilton

    The (Social) Network Is Your Company

    comments 0 comments  |  249 reads

    John Gage, the 21st employee of Sun Microsystems coined the now famous phrase:

    “The Network is the Computer”

    which became a prominent feature on the Sun Microsystems’ logo and motto. More than that it became part of their philosophy before the large scale adoption of the internet. They realised that the combined power of computers, interconnected, is the real computer – able to carry out more complex tasks than would otherwise be possible by the boxes we sit in front of today.

    That same philosophy applies today in the world of social networking. People use Facebook, Pinterest, Instagram and other social media tools to extend their friendships beyond what would otherwise be possible.

    If Sun Microsystems recognised this in the 1980s, and the late 2000′s saw the rise of social media as a phenomenon which validates and amplifies our own experiences, then why would this philosophy not also apply in business?

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  • Dave Birckhead

    Software as an Experience

    comments 0 comments  |  184 reads

    Have you noticed how easy and enjoyable most smartphone apps are to use? How intuitive, sticky and user-friendly cloud-based applications such as Evernote and Salesforce have become?

    With the rise of cloud-based, on-demand software, more and more software offerings are designed to cater explicitly to the needs of users. They typically require little or no training, are intuitive and easy to use, offer simple designs and feature-sets, and provide much more enjoyment.

    There are several trends responsible for this. The economic model for software has changed dramatically. The days of massive expenditures and locking in customers with software that is difficult to replace are limited. The new model of cloud-based, on-demand software makes it easier for users to switch to better offerings. In the past, vendors could get away with ugly, cumbersome, difficult-to-use software. Today, they simply can’t. In fact, Net Promoter Scores for software vendors are more correlated to customer experience than product performance.   

    image

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  • Flavio Martins

    5 Hospitality Tips for Achieving Top Rated Customer Satisfaction

    comments 0 comments  |  327 reads

    Even during a global recession, the hotel industry can thrive and often continue to grow by improving their customer satisfaction and customer service.

    People are still traveling for business or pleasure and looking for the best values for their money. Competition for new customers in the hotel industry worldwide is high and repeat business is always desired. Gone are the days where folks hop in their automobiles and drive along exploring and then stop at a roadside hotel that looks decent and clean.

    Customer satisfaction has to be one everyone’s mind as they begin the work day. These days, customers start their hotel searches online and spend time comparing prices and reading reviews. If the customer is a smartphone or tablet user, the time spent studying and reviewing various choices increases, meaning hospitality impressions begin long before the customer walks through the door. So how does a hotel, independent or chain, satisfy customers and win repeat business?

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MarketPlace

Boost Customer Satisfaction & Loyalty at SCORE 2013

[May 29-31, Boston] Customer experience management (CEM) strategy meets customer operations at SCORE Conference 2013. Topics include driving customer satisfaction and loyalty, employee engagement, customer retention, call center technology and big data analytics. CustomerThink members save $700 off the regular registration fee.

Digital vs. Human Banking Experiences: Can This Be a Happy Marriage?

[June 6] It's time for banking leaders to rethink how to nurture and grow customer relationships in an increasingly digital world. Get the results of a new study that revealed the CX practices of top performing banks. Learn how digital Innovations can enable more personal service.

eMetrics Summit

[June 10-13, Chicago] If you are responsible for the results of your company’s website, social media, ecommerce, web intelligence, data strategy, audience research and/or measurement, then mark your calendar. Customerthink members save 15% off full conference passes with code CTKTO15.

Predictive Analytics World

[June 10-13, Chicago] PAW's program will feature over 40 sessions with case studies so you can witness how predictive analytics is applied at leading enterprises. Customerthink members save 15% off full conference passes with code CTKTO15.

Confirmit’s Community Conference ’13 – London and Las Vegas

[June 19-21, London; June 26-28, Las Vegas] Attending CCC ‘13 gives you an unrivaled opportunity to understand and address rapid industry changes and discover new techniques that can drive your business forward. Create a tailored agenda that explains how to overcome the challenges your business faces. Take advantage of excellent networking opportunities and face-to-face discussions with thought leaders.

Global Customer Experience Management (CEM) Certification Program

[Sept 19-20, Amsterdam; Sept 24-25, Sao Paulo; Nov 12-13, San Francisco] An internationally recognized program with proven track record of success - being run for 40 times in 17 cities with attendees from 58 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Customer Experience Certification

[Sept 24-26, London] If you’re developing a customer experience program or want to review your current approach, join other customer experience leaders for this intensive 2.5-day certification. Presented by Medallia, the global leader in customer experience management. Enter code ‘Cthink’ to save$300/£200.

Voice of Customer 2.0: Creating Change Your Customers and Employees Can Believe In

[Recorded April 25] Despite good intentions, in the majority of companies Voice of Customer programs contribute little to business success. Join us to learn the secrets to capitalize on Customer Experience feedback, so you can drive organization actions that will unlock profitable growth.

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