Social CRM: Harnessing the Power of Social Media and CRM Systems

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Two-thirds of the world's Internet population visit social networking or blogging sites, accounting for almost 10 percent of all Internet time. Meanwhile, enterprises are gearing up for the wave of social computing. In CustomerThink's 2009 study, nearly half of respondents report their organizations will adopt internal and external social media within the next year.

But this could lead to yet another "silo" of automation. In this Showcase webinar, you'll see live demonstrations of how integrated "Social CRM" solutions can help you:

• Provide customer community applications with innovative reputation and profile management
• Improve marketing and sales effectiveness by leveraging web content into CRM processes
• Implement an integrated customer support portal to enable customers to easily find answers in a community forum or knowledge base
• Automatically escalate critical issues posted in forums for agent assistance
• Measure the health of online communities with real-time analytics and management reports
• Easily synchronize social media and community activities and content with CRM systems

Presenters will include Bob Warfield, CEO, Helpstream; Sanjay Dholakia, Chief Marketing Officer, and Phil Soffer, VP of Products, Lithium; and Vinay Iyer, VP of Marketing, and Volker Hildebrand, VP of Solution Management, SAP CRM.

Register now to attend an informative program that will show you how Social CRM solutions can help you bring together the best of the social and CRM worlds to serve your customers better, while improving the effectiveness of your marketing, sales and service operations.

This webinar has already been conducted.
View Recording Here