B2B Selling: Next-Generation Solutions Powered by the Social Web

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The Social Web has changed how customers buy. Has your sales organization changed the way it sells?

Advanced Web 2.0-based marketing and sales tools can help you align with your prospects' buying processes to improve end-to-end selling effectiveness, from lead generation to closing deals. In this live Showcase event you'll see how to:

• Leverage the power of social media to access up-to-date business contact information required to prepare for sales calls
• Gather the customer intelligence required to monitor and respond to your prospect's ad hoc and informal conversations
• Create automated campaigns to nurture prospects and route sales-ready leads to the appropriate sales rep or lead qualifier
• Keep your CRM system up-to-date with automated data hygiene and management combined with access to millions of professional contacts
• Easily track and measure the impact of website visits resulting from social media conversations and marketing campaigns
• Move from cold calling to a customer friendly social-sales approach, using social relationship management (SRM)

Presenters will include Bob Memmer, VP of Inside Sales and Sales Operations at Jigsaw; Scott Mersy, VP of Marketing at Genius.com; and Axel Schultze, CEO of Xeequa.

Register now to see how the latest Web 2.0 solutions can help you improve marketing and sales effectiveness, leveraging the power of the Social Web. Your sales force will thank you!

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