Sales Edge Summit 2010 - Recordings

Engaging Customer 2.0

October 5-7, 2010

This virtual Summit featured thought leaders from the Founders Council of CustomerThink's SalesEdgeOne community.

Click on the session titles to view the recording of each webinar. Click on the "slides" link to download presentation material in PDF format.

The Sales Edge Summit was sponsored by:

Gold Sponsors: Marketo and Xeesm
Silver Sponsors: EchoSign, RelayWare and Ribbit for Salesforce

Tuesday, Oct. 5, 2010

Session 1: 9-10 a.m. PDT

How Sales Strategy Must Adapt to Customer 2.0 [slides]

Customers have changed. Has your sales strategy kept up? Our Summit opens with discussion of key trends in selling to today's empowered customers.

Anneke Seley

Phone Works

Barry Trailer

CSO Insights

Jon Miller

Marketo

Session 2: 10-11 a.m. PDT

Social CRM: Hype, Hope and the Social Customer [slides]

Everyone is talking about Social CRM. In this session, we'll separate fact from hype, discuss lessons learned, and explore how sales organizations can best use social CRM to engage with social customers.

Mitch Lieberman

Comity Technology Advisors

Axel Schultze

Xeesm Corp.

Cindy King

King Business Tools

Session 3: 11 a.m.-12 noon PDT

Reach for the Summit: Becoming a Trusted Advisor [slides]

As a Trusted Advisor in today's wired and wary business climate, new thinking is required. How can we truly serve, and add real value, given buying decisions are complex. Morgen and Brock will offer new thinking on the role of sellers, and how to help buyers facilitate their decision journey.

Dave Brock

Partners In EXCELLENCE

Sharon Drew Morgen

Morgen Facilitations, Inc.

Wednesday, Oct. 6, 2010

Session 4: 9-10 a.m. PDT

Creating Order from Chaos: Processes Still Matter [slides]

Sales engagements today involve ever larger networks and communities. That’s not an excuse for anarchy! Sales processes have never been more important!

Donal Daly

The TAS Group

Dave Kurlan

Kurlan & Associates

Session 5: 10-11 a.m. PDT

Improving Sales Productivity: Strategies and Tactics [slides]

Doing more with less is a never-ending challenge to get maximum results from every person in the sales organization. Learn the best strategies, tactics, questions, and selling techniques to achieve your goals.

Jill Konrath

Selling to Big Companies

Andy Rudin

Outside Technologies, Inc.

Jason Lemkin

EchoSign

Session 6: 11 a.m.-12 noon PDT

Solutions Showcase: Technology Innovation to Enable Sales Success [slides]

See how solutions from the Summit's Gold Sponsors can help you improve sales effectiveness.

Thursday, Oct. 7, 2010

Session 7: 9-10 a.m. PDT

Closing the Gap Between Sales and Marketing [slides]

Marketing and Sales need each other, but all too often friction gets in the way of results. Join this session to learn how to put the romance back into this marriage and drive top-line growth.

Bob Apollo

Inflexion-Point

Ardath Albee

Marketing Interactions, Inc.

Session 8: 10-11 a.m. PDT

Best Practices for Selling with Partners [slides]

Multi-channel selling is a key go-to-market strategy for many industries. Is your sales force prepared for the challenges? Are your partners?

Steve Chriest

Selling Up

Mike Morgan

RelayWare

Frank Hurtte

River Heights Consulting

Session 9: 11 a.m.-12 noon PDT

Sales as a Team Sport: Golden Rules for Success [slides]

Top sales producers know that success depends on a collaborative effort. This session will focus on how sales professionals can effectively lead and orchestrate the activities of others.

Dave Stein

ES Research Group, Inc.

Greg Goldfarb

Ribbit for Salesforce

Need help? Email service@customerthink.com.

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