If you need more evidence that email marketing works in the B2B industry, this infographic by Position² will surely have you convinced. Position² reveals intriguing information based on 2013 statistics. For example, did you know that your ROI from B2B email marketing alone is 127%? This explains why companies are further relying on their email marketing campaigns. According to the Position² infographic, 55% of B2B businesses anticipate a boost in their email expenditure. What are the key purposes of B2B email marketing? The infographic lists these top purposes for implementing email marketing:
- To enhance retention, which is agreed upon by 77% of B2B businesses.
- For high quality lead generation, claims 40% of B2B marketers.
- In addition, the ROI from email marketing is approximately $44.25 per $1 spent.
Finally, Position² stresses the importance of mobile email; after all, 47% of emails are opened via a mobile device. With that being said, consider these stats:
- 80% of email users delete an email when it is not appealing on a mobile device.
- A large number of companies (75%) miss out on their ROI because they do not consider mobile emails.
- When companies implement responsive design to their email marketing campaigns, the click-through rates increase up to 25%
How has email marketing played a role in your B2B business? Post your answer in the comment box after viewing the full infographic below.
