CustomerThink.com is the new name for CRMGuru.com, effective April 20, 2007. If you're looking for the latest insights on making your business customer-centric, you're in the right place.
It was time for a change for these reasons:
There's More to CRM Than "CRM"
The term "CRM" has had a troubled past and faces an uncertain future. A successful customer-centric business doesn't chase buzzwords, and it doesn't "implement" CRM by automating an internal process. We cover the complete realm of customer management thinking, including Customer Experience Management. (Read my thoughts at Why "CRM" Must Die for Customer-Centric Business To Thrive [1].)
CustomerThink Is Your Name
"CustomerThink" is a name that this community—you—developed for our email newsletter way back in 2002. Now, we're going to use it for the web site, too.
This Time, It's About You
This community-created name also signifies a shift in our approach. The original tag line for CRMGuru.com was, "Real Gurus. Real Answers." Now, although industry experts will still be heavily involved, it will be up to you to make this community what you want it to be—through your blogging, your debates and your networking.
Welcome to CustomerThink.com! With your support, this will be the world's best resource for customer-centric business leaders.
If you'd like to be part of an advisory group to help guide the content and design decisions we'll be making in the months ahead, please email me [2] directly.
Bob Thompson
Founder