Published on CustomerThink (http://www.customerthink.com)
What Should a World-Class Marketing Department Look Like?
By thepursuader
Created Jan 7 2008 - 4:28pm

One of my clients asked a question the other day which, on the face of it, should be simple to respond to, but it’s actually got me thinking in circles, so I thought I’d see if the CustomerThink community have any thoughts.

The question is: “What would a world-class marketing department look like?”

Any thoughts by return of comment gratefully received!

All the best

Kevin

PS, I've sent this request by email to a lot of colleagues and I'm looking forward to seeing their replies. I'll collate them into a posting when I get them all back.

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