One of my clients asked a question the other day which, on the face of it, should be simple to respond to, but it’s actually got me thinking in circles, so I thought I’d see if the CustomerThink community have any thoughts.
The question is: “What would a world-class marketing department look like?”
Any thoughts by return of comment gratefully received!
All the best
Kevin
PS, I've sent this request by email to a lot of colleagues and I'm looking forward to seeing their replies. I'll collate them into a posting when I get them all back.