Say someone at your company does something stupid. A rep hangs up on a customer. Or your support staff make an interaction involving a broken product even worse. Or your firm decides to "fire" so-called unvaluable customers. These days, all it takes is one stupid action for you to wind up in social media hell. Just one customer leaving a short notice online can start a nightmare that never ends.
We're looking this month at how you can harness the social web to grow your business. But I'd like to know how you keep that very active viral network from shutting your business down. Is there anything you can do?